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Sandra Videira

@sandravideira

I lead prepress operations for publishing, optimizing workflows, print quality, deadlines, and production teams.

At Areal Editores, I lead and coordinate prepress operations for publishing, optimizing print production workflows and ensuring critical deadlines are met.

I work closely with editors and coordinators to improve traffic management, reduce production delays, and contribute creative strategies during the book-production brainstorming phase.

I manage a team of more than 10 professionals, including recruitment, training, daily operations, and mentoring technical-school trainees. I also develop price quotations and monitor production costs to support departmental profitability.

My background includes preparing school textbooks at Areal Editores and managing the design and layout of Público newspaper and Público na Escola magazine. I use Adobe InDesign, QuarkXPress, WoodWing Studio, Elvis DAM, and InSite Prepress Portal.

Experience

Work history, roles, and key accomplishments

Current

Prepress Team Leader

Current

Areal Editores

Jan 2004 - Present (22 years 8 months)

• Lead and coordinate all prepress department operations
• Collaborate with editors and coordinators to implement an effective traffic management system
• Actively participate in the brainstorming phase of book production, analyzing market trends

InDesign Woodwing ELVIS InSite Prepress Portal Quark Xpress Team Leadership Workflow Optimization Cost Analysis Training

InDesign Operator

Areal Editores

Sep 1991 - Dec 2003 (12 years 3 months)

• Designed and prepared school textbooks for print production, utilizing advanced skills in Adobe InDesign and QuarkXPress.

InDesign Operator

Público

Mar 1998 - Sep 2003 (5 years 6 months)

• Managed design and layout for “Público” newspaper and “Público na Escola” magazine, ensuring high-quality standards and consistency in visual presentation.