Sandra Imperial
@sandraimperial
WordPress designer & developer who builds SEO-optimized sites that rank and convert.
PhilippinesWhat I'm looking for
I’m a conversion-focused WordPress designer & developer with 5+ years building sites that “rank and convert — not just look good.” My scientific research background shapes how I work: I test, measure, and iterate until results speak for themselves.
Today, I partner with agencies across the US and Australia to deliver SEO-optimized, high-performance WordPress builds. I own the full project lifecycle—UX design in Figma, WordPress development, on-page SEO implementation, and ongoing content maintenance—then bridge design-to-development so campaign goals turn into landing pages and site experiences built to convert.
Experience
Work history, roles, and key accomplishments
WordPress Designer & Developer
S & Co
Aug 2021 - Present (4 years 10 months)
Designed and developed conversion-optimized WordPress websites for clients across multiple industries, collaborating with a US-based SEO agency and Australia-based marketing agencies. Owns the full build workflow from UX through development and ongoing maintenance to support ongoing SEO performance.
Virtual Assistant - Graphic & Content
Independent (Multiple Clients)
May 2019 - Present (7 years 1 month)
Produced multi-format content for client websites and social channels, including branded graphics, short animations, videos, and podcast audiograms. Repurposed long-form audio and video into SEO-optimized blog posts to expand organic reach.
Pinterest Marketing Manager
Independent (Multiple Clients)
Jul 2020 - Mar 2021 (8 months)
Designed on-brand Pinterest pins and created keyword and scheduling strategies to drive measurable traffic to client websites. Managed end-to-end Pinterest content execution for multiple clients.
Education
Degrees, certifications, and relevant coursework
University of the Philippines Diliman
Master of Science, Microbiology
2013 - 2016
Grade: Best MS Thesis; Most Outstanding Graduate; International Publication Award
Completed an MS in Microbiology at the University of the Philippines Diliman. Earned recognition for a best thesis and an international publication.
University of the Philippines Los Baños
Bachelor of Science, Biology
2007 - 2012
Completed a BS in Biology at the University of the Philippines Los Baños. Built foundational training in biological sciences.
Tech stack
Software and tools used professionally
Availability
Location
PhilippinesAuthorized to work in
Portfolio
s-and-co.designJob categories
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