Salla User
@sallauser
I lead multi-entity finance, FP&A, controls, and ERP transformation across Europe.
HungaryWhat I'm looking for
I've led finance, planning, controls, and operational decision-making across industrial, startup, and scaleup businesses. At EMU Growth Partners, I progressed from Controller to Head of CFO Services and Client CFO, leading FP&A, forecasting, cash and runway analysis, SaaS metrics, and investor reporting.
I also led a business-side ERP implementation across three continents and bring nearly 14 years of finance and board-level responsibility from Fin-Terpuu Oy. Today, I lead financial and operational management at Kasurinen Wines while advising growth and family-owned companies on strategy, governance, reporting, profitability, and practical execution.
Experience
Work history, roles, and key accomplishments
Chief Executive Officer
Kasurinen Wines
Aug 2025 - Present (1 year 1 month)
Lead financial and operational management, business planning, cash-flow priorities, reporting and day-to-day execution in an owner-led business. Develop scalable finance processes, management information and controls that connect operating decisions with cash, profitability and risk.
Co-Founder
Core Operation Advisors
Advise industrial, family-owned and growth companies on strategic finance, governance, profitability, reporting and disciplined execution. Design management models connecting strategy, finance, KPIs, operational data and follow-up.
Head of CFO Services
Emu Growth Partners
Nov 2021 - Aug 2025 (3 years 9 months)
Progressed from Controller to leadership of the CFO Services business area while serving startup and scaleup companies directly in CFO roles. Led FP&A, budgeting, rolling forecasting, cash and runway analysis, performance analysis, SaaS metrics, management reporting and investor reporting.
Business Director
Fin-Terpuu Oy
Jan 2008 - Nov 2021 (13 years 10 months)
Held broad finance, business and Board-level responsibility for nearly 14 years in a capital-intensive heavy machinery contracting company. Led planning, budgeting, forecasting, cash flow, management reporting, financial controls and business performance monitoring.
Education
Degrees, certifications, and relevant coursework
University of Oulu
Certificate, Banking, Corporate Finance and Securities Law
Completed studies in Banking, Corporate Finance and Securities Law at the University of Oulu in 2009.
University of Eastern Finland
Master of Science, Economics and Business Administration
Master of Science in Economics and Business Administration from the University of Eastern Finland, completed in 2004.
Tech stack
Software and tools used professionally
Availability
Location
HungaryAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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