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Saksham RaiSR
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Saksham Rai

@sakshamrai1

Brand Strategist and Consultant at SR Branding, shaping sustainable branding and communication strategies for organizations.

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At SR Branding, I provide organizations with sustainable branding and communication strategy as a Brand Strategist and Consultant.

At Hiawatha Academies, I led communications and marketing strategy for key organizational initiatives. I implemented a district-wide trilingual school-to-home communication strategy that resulted in a 95% conversion rate.

I also developed a marketing strategy geared toward Latino and Somali populations across the Twin Cities Metro area, meeting recruitment goals. During the organization’s restructuring, I developed its branding strategy and managed school-site subteams working on communication practices.

Earlier, I founded the communication department at Transcend IT and implemented systems for learning management, email marketing, website management, and social media. At the University of Minnesota Twin Cities/International Student and Scholar Services, I coordinated programming including the inaugural Fulbright Reception.

Experience

Work history, roles, and key accomplishments

TI

Founding Communications and Program Specialist

Transcend IT

Jun 2017 - Jul 2019 (2 years 1 month)

Founded the communication department and designed communication and marketing strategy for a startup. Implemented essential systems including LMS, email marketing, website management, and social media accounts.

University of Minnesota Twin Cities logoUC

Communications and Program Associate

University of Minnesota Twin Cities

May 2015 - Jun 2016 (1 year 1 month)

Organized and coordinated programming including the inaugural Fulbright Reception attended by 100+ scholars. Managed orientation and integration of international scholars into American college life.

Education

Degrees, certifications, and relevant coursework

University of Minnesota Twin Cities logoUC

University of Minnesota Twin Cities

Bachelor of Arts, Journalism, Mass Communication

Earned a Bachelor of Arts in Journalism and Mass Communication from the University of Minnesota Twin Cities in 2014.

University of Minnesota Twin Cities logoUC

University of Minnesota Twin Cities

Bachelor of Arts, Cultural Studies & Comparative Literature

Earned a Bachelor of Arts in Cultural Studies and Comparative Literature from the University of Minnesota Twin Cities in 2014.

De Anza College logoDC

De Anza College

Associate of Arts, Journalism, News Writing

Earned an Associate of Arts in Journalism and News Writing from De Anza College in 2012.

Tech stack

Software and tools used professionally

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