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Sajjad EhsanFar

@sajjadehsanfar

Senior WordPress Solutions Architect | 8+ yrs engineering scalable e-commerce, FinTech APIs, and high-performance revenue systems.

Oman

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What I'm looking for

I am a Senior WordPress & WooCommerce Solutions Architect seeking a remote role to engineer scalable API integrations and high-performance backend systems. I thrive in environments valuing custom PHP development, technical SEO, and FinTech automations. I bring 8+ years of experience bridging technical infrastructure with measurable business revenue.

I am a Senior WordPress & WooCommerce Solutions Architect with over 8 years of experience engineering enterprise-grade digital platforms. I don't just build websites; I translate complex business requirements into high-performance web systems that automate operations, reduce friction, and directly drive revenue growth.

Throughout my career, I have specialized in custom PHP development, API orchestrations, omnichannel integrations, and FinTech systems. My approach focuses on bridging the gap between heavy technical backend infrastructure and measurable business success.

Key Architectural Achievements:

• FinTech & Revenue: Architected a centralized digital wallet and custom central payment routing gateway that removed checkout friction, generating over $350,000 in incremental monthly sales for a major retail client.

• Complex E-commerce: Engineered an asynchronous real-time gold pricing engine and deployed a high-performance proxy-ordering system that processed $15,000+ in transaction volume within its first week of launch.

• Performance & SEO: Mastered Core Web Vitals and Technical SEO, building scalable architectures that have historically secured and maintained Google positions 1-3 for highly competitive enterprise sectors.

Core Tech Stack & Expertise:

• Backend & Core: Advanced PHP (8+), MySQL, Custom Custom Tables, WordPress Plugin Architecture, WooCommerce.

• Frontend: JavaScript, AJAX, HTML5, CSS3, Gutenberg Block Development, Elementor, ACF.

• Integrations: REST APIs, Webhooks, Payment Gateway Orchestration, Shipping/Logistics Sync, CRM/SMS Automations.

• Engineering Practices: Git version control, background processing (WP-Cron), progressive data migration, and technical troubleshooting.

I am passionate about tackling complex backend challenges, optimizing server-level workflows, and building secure environments that empower B2B and B2C ecosystems globally.

Experience

Work history, roles, and key accomplishments

Current

Freelance Web Solutions Engineer

Current

FreeBalance

Jan 2018 - Dec 2024 (6 years 11 months)

Delivered custom web development, technical SEO, and scaling architecture for 30+ international clients across Oman, UAE, Europe, and Canada. Engineered high-performance e-commerce solutions, seamless payment API integrations, and robust backend systems tailo

Full Stack Custom API Layers Technical Consulting ECommerce Architecture

Current

Arzesh Afarin Samin

Current

Arzesh Afarin Samin

Jan 2025 - Present (1 year 7 months)

Lead architect for FinTech & e-commerce. Engineered a digital wallet removing payment friction, generating $350K+ in monthly sales. Built Tala-board, processing $15K+ in week 1. Developed real-time gold pricing engines, custom WooCommerce gateways (CPG), and omnichannel logistics integrations (SnappShop, Tapsi) for high-volume transactions.

PHP WordPress WooCommerce REST APIs Payment Gateways Fintech Ecommerce

Senior Technical SEO & Webmaster

pars tablo

Jan 2021 - Jan 2025 (4 years)

Directed technical SEO for ptgc.co, securing Google positions 1-3 for competitive industrial keywords. Redesigned and managed 15+ corporate websites, optimizing Core Web Vitals. Engineered a custom tender-management platform and developed 3 proprietary WordPress plugins to automate internal B2B workflows and reduce manual overhead.

Technical SEO Web Development WordPress Google Core Web Vitals B2B Performance Optimization

WordPress Support Specialist

Zhaket

Jan 2020 - Dec 2024 (4 years 11 months)

Provided advanced technical troubleshooting for 500+ WordPress websites across major digital marketplaces. Forensically resolved severe plugin conflicts, database bottlenecks, and server-side integration failures. Managed critical incident resolutions, ensuring maximum uptime and stability for hundreds of third-party e-commerce platforms.

Technical Support Troubleshooting WordPress Core Debugging Server Administration

Digital Marketing Team Lead

Rasanesh Didari Bayan

Jan 2021 - Dec 2023 (2 years 11 months)

Led digital marketing execution and multi-channel strategies for enterprise accounts. Managed teams to deliver international SEO, Google Ads, and integrated campaigns. Directed specialized enterprise projects in Oman, aligning technical backend architecture with robust front-end lead generation and long-term global conversion goals.

Digital Marketing SEO Team Leadership Google Ads Campaign Management

Education

Degrees, certifications, and relevant coursework

Shahrood University of Technology

Bachelor of Science, Water Science and Engineering

Completed a rigorous engineering curriculum with a strong focus on applied mathematics, complex system analysis, and advanced problem-solving. This robust analytical foundation and engineering mindset naturally translated into a software architecture career, enabling the design of highly logical backend structures, optimization of complex data flows, and building scalable, algorithmic web solutions.