Open to opportunities

Saja Emad

@sajaemad

Message

I build authentic visual identities, installations, and cultural narratives.

Jordan

Message

What I'm looking for

I'm looking to create culturally grounded brand systems, editorial work, immersive experiences, and spatial installations that connect human narratives with authentic visual expression.

I've led visual identity, editorial, and exhibition work that translates cultural narratives into authentic visual frameworks. At Rasas Publishing, I created a geometric-pattern-led identity, exhibition booths for international book fairs, and bespoke editorial covers as the ongoing lead book designer and illustrator.

My work spans immersive and live experiences, including ArabLandia, where I researched Levant music history, Nabatean architecture, Ugaritic heritage, and Canaanite iconography to support a full-room digital experience. For Jordanian Medley, I conceptualized and executed the end-to-end visual narrative and video editing for a live choir performance.

Across IKEA Jordan, SafiCrafts, and independent exhibitions, I've combined branding, spatial planning, sustainability, Arabic communication, illustration, and tactile art to create work rooted in place and community.

Experience

Work history, roles, and key accomplishments

Visual Communicator & Multidisciplinary Artist

Self Employed

Multidisciplinary visual artist and designer focused on empathetic design, translating cultural narratives into visual frameworks. Created visual identities and immersive installations for various cultural projects.