Saidal Khan

Restructured Google Ads and Meta campaigns for Olive and Piper, a jewelry and accessories brand, to address underperforming paid ad funnels and technical SEO issues. Fixed SEO bottlenecks and aligned landing pages with high-converting user journeys, improving overall visibility and performance.

Worked as a Performance Marketer and Brand Image Manager, responsible for designing and publishing high-end content on social platforms. Managed paid campaigns, including optimization and targeting, to enhance brand presence and performance.

Led a digital marketing revamp for Thieltch, an eBook store, by setting up Facebook Ads targeting niche readers and building an SEO strategy around long-tail search queries. Optimized their funnel for higher retention, which boosted traffic and increased AOV and returning customer rates.

Built and launched full-funnel campaigns on Google and Facebook for BagID, a smart luggage brand, focusing on retargeting warm audiences and expanding top-of-funnel reach with smart creatives. Combined with on-site SEO improvements, these efforts led to improved CTRs, reduced CAC, and stronger brand recall, driving scalable growth.

Performed duties as a Digital Marketing Specialist, focusing on the company's marketing and overall branding. Utilized Meta Ads for lead generation and targeted campaigns based on specific end goals.

Initiated a freelance journey in web design and SEO in 2021, securing the first client in 2023 after extensive trial and error. Currently manages clients globally across diverse industries including health and wellness, cosmetics, automotive, and fashion and apparel.

Completed a Bachelor of Business Administration, specializing in Entrepreneurship. The program focused on developing skills essential for starting and managing new ventures.

Pursued a Master of Business Administration with a specialization in Marketing Management. This advanced degree provided in-depth knowledge of marketing strategies and business leadership.