Open to opportunities

Ryan McFarland

@ryanmcfarland

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Dynamic sales professional with a proven track record in technology.

United States

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What I'm looking for

I am looking for a role that values strong communication and offers opportunities for growth.

With over 7 years of experience in sales across technology, consulting, and coaching sectors, I am a dynamic and results-driven professional. My career has been marked by a proven track record of exceeding sales targets and building strong client relationships. I thrive in both startup and established environments, recognized for my leadership, adaptability, and consultative approach to selling complex solutions.

In my most recent role as a Sales Representative at AgTechLogic, I spearheaded sales efforts for a fast-growing agtech startup, managing a $500K annual quota. My responsibilities included driving business development through cold calling and lead generation, while also collaborating cross-functionally to refine messaging and go-to-market strategies. I am passionate about leveraging my strong communication skills and entrepreneurial mindset to deliver value and expand market reach in my next sales role.

Experience

Work history, roles, and key accomplishments

Sales Representative

AgTechLogic

Apr 2023 - May 2025 (2 years 1 month)

Spearheaded sales efforts for a fast-growing agtech startup, managing a $500K annual quota through both outbound prospecting and inbound lead conversion. Drove business development via cold calling, lead generation, and consultative selling to agricultural operations, introducing cutting-edge, AI-powered, PoE-enabled technology.

Sales Strategy Business Development Cold Calling Lead Generation Consultative Selling AI Technology IoT

Freelance Sales & Marketing Consultant

Self Employed

Dec 2021 - Apr 2023 (1 year 4 months)

Delivered sales, marketing, and coaching support across multiple short-term projects in diverse industries. Strengthened client communication, presentation skills, and solution-selling techniques through independent work.

Sales Coaching Coaching Client Communication Presentation Skills Solution Selling Project Management

Salesforce Consultant

Provisio Partners

Aug 2021 - Dec 2021 (4 months)

Conducted end-to-end testing and QA for up to 15 Salesforce applications weekly before client deployment. Supported sales and marketing initiatives that helped scale the firm to over 400 clients, collaborating with technical teams to ensure CRM solutions met client requirements.

Salesforce CRM QA Testing End To End Testing Sales Support Marketing Support

Head Men’s Volleyball Coach / Assistant Women’s Coach

Trine University

Aug 2018 - Mar 2021 (2 years 7 months)

Led program transformation by improving team records and overall competitiveness each season. Recruited over 20 student-athletes annually, building high-performing, academically strong teams, and mentored players who earned individual honors.

Coaching Team Leadership Recruitment Program Management Mentorship Performance

Volleyball Coach

Lincoln-Way West High School

Feb 2018 - Oct 2018 (8 months)

Coached both JV and varsity athletes, leading teams to the most successful seasons in school history. Helped develop several players who earned NCAA Division I scholarships, implementing modern training programs and leadership development initiatives.

Coaching Training Leadership Development Team Management Sports Instruction

Corporate Trainer

Open Advertising

Oct 2016 - May 2017 (7 months)

Trained and led high-performing sales teams to consistently exceed weekly goals. Achieved personal sales results consistently exceeding quota by 50%+ through cold outreach and team coaching, recognized multiple times as National Salesperson of the Week.

Corporate Training Sales Leadership Sales Coaching Performance Management Cold Outreach Sales Quota

Education

Degrees, certifications, and relevant coursework

Ferris State University

Bachelor of Science, Marketing

Activities and societies: Executive Vice President, Ferris State American Marketing Association - Directed all professional development events and off-campus networking opportunities - Planned and hosted a Midwest Regional conference with 20+ universities.

Studied Marketing at Ferris State University from 2012 to 2016. Directed all professional development events and off-campus networking opportunities as Executive Vice President of the Ferris State American Marketing Association. Planned and hosted a Midwest Regional conference with over 20 universities.