ruth gloria nampewo

I’m a Senior BI & Data Analyst who turns complex customer, campaign, and operational datasets into dashboards, automated reports, KPI tracking, and decision-ready insights for non-technical teams.

In my current role, I build SQL-based audience segments and reporting datasets that support high-volume customer engagement across SMS, email, app/web, and product campaigns. I also own KPI and audience logic checks, translate performance results into clear insight narratives and recommendations, and ensure data quality and reconciliation before outputs drive decisions.

I’ve developed recurring campaign and channel performance reporting across delivery, open, click, conversion, consent, transaction behavior, and revenue metrics—improving visibility for stakeholders through Power BI, Excel, and SQL outputs. I’ve helped deliver measurable outcomes, including contributing to a major Cash Advance growth milestone of 100k loans in a year through targeted segmentation, campaign execution, and performance monitoring.

Across roles at Envision Design, Motiv, and Abacus, I’ve trained teams to interpret metrics and apply insights independently, turning recurring questions into reusable reporting views and trackers. I bring a strong stakeholder enablement mindset—documenting logic, providing office-hours style support, and strengthening adoption of data-driven ways of working—so teams can move from raw numbers to action with confidence.