At BoominSquare, I audited four product verticals and benchmarked six platforms to identify UX and data-accuracy issues and inform local-first positioning. I also developed personas, journey maps, a North Star metric framework, a RICE-scored roadmap, and a PRD.
With the OAU Agricultural Cooperative, I launched Pepper-Mix, a branded ready-to-use product that reached a 26.1% gross margin and earned repeat purchases. I iterated its recipe, packaging, and formulation based on user feedback, and developed its brand identity and go-to-market plan.
