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Roman Karpinskyi

@romankarpinskyi

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I turn sales and customer analytics into product positioning, go-to-market strategy, and growth opportunities.

Ukraine

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What I'm looking for

I'm seeking a Product Marketing Management role where I can apply analytics, customer insight, and international business knowledge to high-level product strategy, go-to-market decisions, and market impact rather than routine technical reporting.

I'm building product marketing expertise by turning customer and sales data into actionable positioning, segmentation, and growth strategy. At Coca-Cola HBC, I analyze sales, customer retention, and acquisition as a Sales Analyst Intern.

Across e-commerce projects, I've used SQL and Power BI to uncover a 30% churn spike tied to 7+ day delivery times, evaluate price elasticity, and identify that initial discount-seekers delivered 25% higher LTV. I also defined KPIs, analyzed Google and Meta Ads journeys, and proposed UX and CTA improvements projected to boost cart-abandoner conversion by 30%.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

Digital Strategy & E-Commerce Project

Jan 2026 - Mar 2026 (2 months)

Defined KPIs and conducted comprehensive market and competitor analysis. Analyzed customer journey via Google/Meta Ads, projecting a 30% conversion boost from cart abandoners, and proposed UX optimizations.

Market Analysis Competitive Analysis Google Ads Meta Ads UX Optimization KPIs

Education

Degrees, certifications, and relevant coursework

Taras Shevchenko National University of Kyiv

Bachelor's Degree, International Business

2024 -

Grade: 87

Pursuing a Bachelor's degree in International Business with a focus on Marketing, including coursework in Marketing Management, Derivatives Markets, and International Trade.