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Rola Al Rayes

@rolaalrayes

I create brand identities, 3D visualizations, and digital campaigns that turn complex briefs into compelling visuals.

Lebanon
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What I'm looking for

I'm looking to create brand identities, digital assets, 3D visualizations, and visual campaigns that translate complex briefs into compelling narratives and support organizational goals.

I've created visual work for the NEOM project, CSB Creative Space Beirut, WSI Digital Marketing Lebanon, SETS, and LACECO Architects and Engineers. Across 12+ years, I’ve translated complex briefs into brand identities, presentations, campaigns, and visual narratives.

For Al Aadiyat Saudi’s NEOM project, I developed branding identity and visual guidelines, alongside high-impact presentations, research decks, and logo designs. I collaborated cross-functionally to keep visuals aligned with brand strategy.

My architecture and interior design background includes converting AutoCAD plans and elevations into detailed Autodesk 3D Max renderings, photorealistic perspectives, FF&E schedules, moodboards, and project documentation. I also bring art direction, professional photography, raw image editing, and retouching experience from fashion campaigns.

Today, I deliver end-to-end remote graphic design solutions for clients across industries, creating brand identities, marketing collateral, and digital assets in Arabic, English, and French.

Experience

Work history, roles, and key accomplishments

AP

Senior Graphic Designer

Al Aadiyat Saudi - NEOM Project

Dec 2022 - May 2023 (5 months)

Developed branding identity and visual guidelines for the NEOM mega-project, produced high-impact presentations, research decks, and logo designs, and collaborated cross-functionally to align visuals with brand strategy.

CB

Senior Graphic Designer & Photo Editor

CSB Creative Space Beirut

Jan 2019 - Dec 2020 (1 year 11 months)

Led art direction, raw image editing, and photo retouching for fashion campaigns, managed social media visual content and online shop imagery, and conducted professional photography sessions for editorial and digital use.

WL

Senior Graphic Designer

WSI Digital Marketing Lebanon

Jan 2017 - Dec 2018 (1 year 11 months)

Designed social media advertisements, logos, and brand presentations, and produced research-based design strategies and client pitch decks.

SE

Senior Graphic Designer

SETS

Jan 2016 - Dec 2017 (1 year 11 months)

Converted AutoCAD architectural drawings into detailed 3D Max visualizations, created photorealistic perspective views, and performed advanced retouching.

LE

Graphic Designer

LACECO Architects and Engineers

Jan 2008 - Dec 2015 (7 years 11 months)

Transformed AutoCAD floor plans and elevations into 3D Max renderings, produced perspective views, furniture specification sheets, FF&E schedules, and moodboards, created coloring drawings, plans, and client presentations, and developed comprehensive project visual documentation.

RH

Graphic Designer

Rafik Hariri University Hospital

Jan 2007 - Dec 2008 (1 year 11 months)

Designed and maintained hospital and portal websites, and produced advertisements, announcements, greeting cards, posters, and stationery.

Education

Degrees, certifications, and relevant coursework

AL

American University of Lebanon

Bachelor of Science, Computer Graphic Design

2002 - 2005

Bachelor of Science in Computer Graphic Design from the American University of Lebanon from 2002 to 2005.

Tech stack

Software and tools used professionally

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