Rola Al Rayes
@rolaalrayes
I create brand identities, 3D visualizations, and digital campaigns that turn complex briefs into compelling visuals.
What I'm looking for
I've created visual work for the NEOM project, CSB Creative Space Beirut, WSI Digital Marketing Lebanon, SETS, and LACECO Architects and Engineers. Across 12+ years, I’ve translated complex briefs into brand identities, presentations, campaigns, and visual narratives.
For Al Aadiyat Saudi’s NEOM project, I developed branding identity and visual guidelines, alongside high-impact presentations, research decks, and logo designs. I collaborated cross-functionally to keep visuals aligned with brand strategy.
My architecture and interior design background includes converting AutoCAD plans and elevations into detailed Autodesk 3D Max renderings, photorealistic perspectives, FF&E schedules, moodboards, and project documentation. I also bring art direction, professional photography, raw image editing, and retouching experience from fashion campaigns.
Today, I deliver end-to-end remote graphic design solutions for clients across industries, creating brand identities, marketing collateral, and digital assets in Arabic, English, and French.
Experience
Work history, roles, and key accomplishments
Freelance Designer
Freelance
May 2023 - Present (3 years 3 months)
Delivered end-to-end graphic design solutions for diverse clients across industries, creating brand identities, marketing collateral, and digital assets remotely.
Senior Graphic Designer
Al Aadiyat Saudi - NEOM Project
Dec 2022 - May 2023 (5 months)
Developed branding identity and visual guidelines for the NEOM mega-project, produced high-impact presentations, research decks, and logo designs, and collaborated cross-functionally to align visuals with brand strategy.
Freelance Designer
Various Clients
Jan 2021 - Dec 2022 (1 year 11 months)
Executed branding, social media, and design projects for multiple remote clients.
Senior Graphic Designer & Photo Editor
CSB Creative Space Beirut
Jan 2019 - Dec 2020 (1 year 11 months)
Led art direction, raw image editing, and photo retouching for fashion campaigns, managed social media visual content and online shop imagery, and conducted professional photography sessions for editorial and digital use.
Senior Graphic Designer
WSI Digital Marketing Lebanon
Jan 2017 - Dec 2018 (1 year 11 months)
Designed social media advertisements, logos, and brand presentations, and produced research-based design strategies and client pitch decks.
Senior Graphic Designer
SETS
Jan 2016 - Dec 2017 (1 year 11 months)
Converted AutoCAD architectural drawings into detailed 3D Max visualizations, created photorealistic perspective views, and performed advanced retouching.
Graphic Designer
LACECO Architects and Engineers
Jan 2008 - Dec 2015 (7 years 11 months)
Transformed AutoCAD floor plans and elevations into 3D Max renderings, produced perspective views, furniture specification sheets, FF&E schedules, and moodboards, created coloring drawings, plans, and client presentations, and developed comprehensive project visual documentation.
Graphic Designer
Rafik Hariri University Hospital
Jan 2007 - Dec 2008 (1 year 11 months)
Designed and maintained hospital and portal websites, and produced advertisements, announcements, greeting cards, posters, and stationery.
Education
Degrees, certifications, and relevant coursework
American University of Lebanon
Bachelor of Science, Computer Graphic Design
2002 - 2005
Bachelor of Science in Computer Graphic Design from the American University of Lebanon from 2002 to 2005.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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