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Rodrigo Bacelar

@rodrigobacelar

Visual designer and art director at Prefeitura Municipal de São Vicente, shaping official social media strategy and content.

Brazil

Message

At Prefeitura Municipal de São Vicente, I develop and implement communication strategies for the city’s official social media, and create, manage, and supervise content, artwork, and videos.

At Rodrigo Bacelar Studio, I develop visual identities and brand strategies, create social media content, and design wireframes and prototypes for web and mobile applications using Figma and other design tools.

Across my work in design and art direction, I’ve created responsive websites, digital campaigns, and visual materials for print and events. I also bring AI tools such as Claude, Gemini, and Manus into my creative process.

Experience

Work history, roles, and key accomplishments

Current

Diretor de mídias sociais

Current

Prefeitura Municipal de São Vicente

Jan 2026 - Present (9 months)

• Desenvolvo e implemento estratégias de comunicação para as redes sociais oficiais da Prefeitura.
• Crio, gerencio e supervisiono conteúdos, artes e vídeos para mídias sociais.
• Efetuo o gerenciamento das comunidades da Prefeitura, acompanhando a interação com os munícipes e providenciando respostas a questionamentos efetuados nas redes.
• Supervisiono a realização de artes gráficas solicitadas

Current

Graphic Designer | Senior Visual Designer | Illustrator | UI&UX | Creative Art D

Current

Rodrigo Bacelar Studio

Jan 2020 - Present (6 years 9 months)

• Develop complete visual identities, including brand positioning, promotions, and digital marketing strategies for clients from diverse sectors.
• Manage and create specialized content for social media channels to promote brands from various segments.
• Elaborate wireframes, prototypes, and visual designs for web and mobile applications using Sketch, Adobe XD, and Figma.
• Design and develop resp

Marketing specialist

Cunha Law PLLC

Dec 2024 - Jul 2025 (7 months)

• Manage digital media strategy, coordinating integrated communication to strengthen and increase brand visibility.
• Lead brand building and positioning initiatives, directly contributing to short-term sales and revenue growth.
• Prepare and deliver executive presentations for internal and external stakeholders, promoting strategic alignment.
• Plan and execute online and offline media campaigns,

Visual Designer | Graphic Designer

Arte Propaganda

Oct 2010 - Jan 2020 (9 years 3 months)

• Developed and produced customized promotional items, such as t-shirts, mugs, and other promotional products.
• Researched and followed design trends to ensure relevance and quality in delivered projects.
• Managed deadlines and ensured project delivery within the stipulated schedule.
• Produced artwork for physical media and events, such as flyers, magazines, banners, billboards, totems, and sig

Graphic Designer | Web Designer

Fábrica Quinze Estúdio

Apr 2005 - Dec 2019 (14 years 8 months)

• Developed visual designs for marketing and communication materials, including brochures, leaflets, graphics for social media, email campaigns, and visual elements for websites.
• Created and produced customized promotional items, such as t-shirts, mugs, and other promotional products.
• Collaborated with printing houses and suppliers to ensure production according to specifications and high qual

Web designer

Elo Propaganda

Feb 2007 - Aug 2008 (1 year 6 months)

- Design and develop visually compelling, responsive websites using HTML, CSS, and JavaScript, as well as website builders such as WordPress and Wix.
- Collaborate with clients, stakeholders, and cross-functional teams, including developers, content creators, and marketers, to understand project requirements and ensure that designs meet business objectives and user needs.
- Provide ongoing design