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ROCIO FRANCO

@rociofranco

Senior Operations Lead at Grupo Kress, where I directed workforce operations for 800 employees across four corporate entities.

Paraguay

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At Grupo Kress, I directed workforce operations and talent strategy for 800 employees across four corporate entities, aligning operational workflows with business expansion goals. I designed and deployed employee retention and onboarding frameworks to support stability across multi-site business units.

Previously, I led operations and human capital consulting engagements at Perspectiva Consultora and managed HR and operations at Envapar S.A., El Mejor S.R.L., Automaq S.A.E.C.A., and Prosegur Paraguay. My work included workforce planning, talent acquisition, organizational change, and retention programs across corporate, production, and regional operations.

Experience

Work history, roles, and key accomplishments

Head of Talent & Operational Strategy

Grupo Kress

Sep 2025 - Oct 2026 (1 year 1 month)

Directed workforce operations and talent strategy for an 800-employee headcount across 4 corporate entities. Designed and deployed employee retention and onboarding frameworks, reducing voluntary turnover and improving project delivery times.

Workforce Planning Employee Retention Onboarding Change Management Operational Strategy Cross functional Leadership

Managing Partner & Executive Operations Consultant

Perspectiva Consultora

Feb 2023 - Aug 2025 (2 years 6 months)

Spearheaded operational audits and human capital consulting engagements for corporate clients across gastronomy, financial services, and commercial sectors. Led end-to-end talent acquisition and competency-based assessments.

Operational Audits Talent Acquisition Competency Based Assessment Consulting Human Capital Management

Director of Human Resources & Operations

Envapar S.A.

Apr 2021 - Jan 2023 (1 year 9 months)

Managed workforce operations and contract administration for a 700-employee production workforce. Established the Corporate Employee Welfare & Retention Department and engineered rapid-onboarding pipelines for peak manufacturing cycles.

Workforce Management Contract Administration Employee Retention Onboarding Organizational Culture HR Operations

Senior Human Resources & Talent Manager

El Mejor S.R.L.

Feb 2017 - Apr 2021 (4 years 2 months)

Exercised operational and talent direction for a nationwide workforce of 1,500 employees. Formulated and implemented leadership development, incentive structures, and employee engagement initiatives.

Talent Management Leadership Development Employee Engagement Incentive Programs Workforce Planning

Human Resources Manager

Automaq S.A.E.C.A.

Feb 2013 - May 2016 (3 years 3 months)

Executed strategic departmental restructuring to optimize operational headcount and resource allocation. Architected and implemented a company-wide Talent Development Program for 350 employees.

organizational restructuring Resource Allocation Talent Development Leadership Pipelines HR Management