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Rob HaswellRH
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Rob Haswell

@robhaswell

Science communication leader at FOX TELEVISION STATIONS who transformed broadcast weather into a digital-first multimedia ecosystem.

United States
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At FOX TELEVISION STATIONS, I lead digital content strategy and science communication across television, streaming, websites, newsletters, podcasts, and social media. I translate complex weather, climate, and public safety information into clear, evidence-based stories.

I spearheaded the transition from traditional broadcast workflows to a digital-first publishing ecosystem, expanding audience engagement and operational efficiency. My work includes cross-platform content and editorial workflows that use SEO, analytics, and AI-assisted publishing.

I founded WWN MEDIA GROUP to make weather and climate science more accessible through journalism, educational content, newsletters, podcasts, and visual storytelling. I also created The Isobar podcast to explore weather, climate, technology, and public safety with leading experts.

Across my work in regional and national weather broadcasting, I’ve produced and presented science-based programming and partnered with journalists, researchers, government agencies, and community organizations. I hold a Master of Science in Media Management / Digital Media and a Graduate Certificate in Meteorology.

Experience

Work history, roles, and key accomplishments

FS
Current

Executive Producer, Digital Content

FOX Television Stations

Jan 2023 - Present (3 years 8 months)

Lead science communication, digital content strategy, and multimedia storytelling for one of Wisconsin's most trusted media organizations, translating complex weather, climate, and public safety information into engaging content across multiple platforms.

Education

Degrees, certifications, and relevant coursework

Arkansas State University logoAU

Arkansas State University

Master of Science, Media Management / Digital Media

Activities and societies: Kappa Tau Alpha Honor Society

Master of Science in Media Management with a focus on Digital Media. Capstone research on social media fact-checking through uses and gratifications and framing theory.

US

USDA Graduate School

Graduate Certificate, Meteorology

Graduate Certificate in Meteorology from the USDA Graduate School.

Toronto Metropolitan University logoTU

Toronto Metropolitan University

Bachelor of Arts, Media & Communications

Bachelor of Arts in Media and Communications from Toronto Metropolitan University.

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