Rishabh Potti

With over six years of experience in branding and UX/UI design, I understand that a brand’s identity is essential in shaping user perceptions and fostering loyalty. My approach combines storytelling with visually compelling design, creating engaging brand experiences that resonate with the target audience.

As a Senior UX Designer at Serole Technologies, I specialize in leveraging my deep understanding of brand identity to craft cohesive and impactful digital experiences. My proficiency in Figma, design systems, and web development principles allows me to lead design efforts effectively, ensuring that every element aligns with the brand’s identity and goals.

Throughout my career, I have successfully led multiple projects, including UI/UX design for an Australian Telecommunication Survey Portal and an e-commerce platform for car parts. My focus on user-centered design ensures seamless navigation and functionality, ultimately driving conversions and customer satisfaction.