At Nexus Vision, I delivered two brand projects, a full brand book and a company rebrand, from strategy to final application. I also built the Nexus Brand Audit, a scoring system applied to more than 10 prospect brands.
As an independent brand designer, I managed eight client brand projects end to end and delivered six visual identities. I produced more than 100 design pieces across digital and print, keeping each brand consistent across touchpoints.
I created Umoja, a conceptual B2B fintech brand, with an original symbol, a four-colour palette, a typographic system and corporate document templates. The result was a controlled, adaptable brand system.
I’ve also developed two campaigns from concept to execution and integrated ChatGPT, Claude, Gemini and Canva AI into my creative process. At Nexus Vision, I translate strategic positioning into presentations and visual frameworks, and create brand content for Instagram and TikTok.
