At RZR Funded, I led messaging and positioning for its rebrand into an independent company, shaping the launch playbook and helping plan customer and affiliate migration. I also wrote website and SEO content, partner materials, and campaign copy.
At NEXT Ventures, I owned go-to-market content for FNmarkets' global launch from zero, spanning positioning, website, CRM, performance ads, and PR. I partnered with performance marketing on creative testing that contributed to 35M+ cross-platform engagements.
At COdesign, I wrote brand voice and campaigns for Ford Bangladesh, BMW Bangladesh, Bata Global, and Judith Leiber. Across my fintech work, I’ve made complex, regulated products easier to understand and built an AI-driven social listening pipeline that replaced a paid tool.
