At Burson, I supported 10 client accounts, including Hotels.com, Accenture, Bloomberg, HSBC, Qualcomm and Nexa. I drafted press releases, articles and media briefings, and built relationships with journalists through personalized pitches and follow-ups.
For a travel account, I secured more than 50% of Tier 1 media results within its first year, strengthening brand visibility in the Brazilian market. I also helped ideate campaign concepts and supported PR and crisis communications for clients in the US, UK, Mexico and Europe.
At Agência Comunicado, I supported media relations and monitored press and social media coverage. I also planned client social content, edited simple videos and graphics, and supported online marketing events.
At São Paulo Cultural Center, I mapped communication issues between internal teams and a partner company and built an internal and crisis communications plan that reduced those issues by 50% in seven months. Earlier, at Clarion Events, I supported B2B events and produced market research and benchmarking reports.
