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Reena Rathor

@reenarathor

I build reliable dashboards, reconciled datasets, and automated reporting workflows for operational and marketing decisions.

India

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What I'm looking for

I'm looking to build automated reporting, dashboards, and data-quality solutions that help cross-functional teams make faster, data-backed operational and marketing decisions.

I've built reporting systems and dashboards for Colt Technology Services, National Institute of Immunology, CSIR-IGIB, and the National Institute of Plant Genome Research.

At Colt, I reconciled unstructured B2B marketing and pipeline data using fuzzy mapping algorithms, maintained QlikSense dashboards as a cross-functional source of truth, and audited Salesforce CRM pipeline data.

At NII, I created end-to-end data pipelines and Power BI, Advanced Excel, Salesforce CRM Analytics, and Marketing Cloud Intelligence dashboards for outreach performance. I also led training sessions to improve data literacy and translated user requirements into automated reports.

Across national research projects, I've validated metrics, tracked more than 1,000 projects, reconciled multi-source datasets, and delivered dashboards that turn institutional data into actionable operational insights.

Experience

Work history, roles, and key accomplishments

Senior Marketing & Operations Analyst

Colt Technology Services

Oct 2024 - Aug 2025 (10 months)

Engineered fuzzy mapping algorithms to reconcile multi-channel B2B marketing databases and maintained QlikSense dashboards as a single source of truth. Managed analytical ticketing lifecycle and automated reporting workflows to support cross-functional teams.

SQL Qlik Sense Salesforce Data Cleaning Fuzzy Matching Data Validation Jira Slack Zoom Asynchronous Communication

Data Consultant

National Institute of Immunology (NII)

Jul 2024 - Oct 2024 (3 months)

Architected automated data pipelines and dynamic dashboards using Power BI and Advanced Excel. Conducted training sessions and led data discovery sessions to map user requirements and optimize data solutions.

Power BI Excel Salesforce CRM Analytics Marketing Cloud Intelligence Data Pipelines Data Literacy Training

Senior Project Associate - Project Management and Evaluation

CSIR - Institute of Genomics and Integrative Biology (IGIB)

Apr 2023 - Mar 2024 (11 months)

Supervised metric validation models and constructed tracking dashboards to monitor performance across 1,000+ projects. Managed internal tracking sheets to deliver insights on project funding and deliverables.

Excel Google Sheets Data Validation Project Tracking Metrics Validation

Data Analyst (Insights & Reporting)

National Institute Of Plant Genome Research

Oct 2018 - Mar 2023 (4 years 5 months)

Analyzed complex datasets using statistical techniques and designed production-ready dashboards. Queried and reconciled multi-source datasets using advanced Excel features and collaborated with cross-functional departments.

Excel Power Query Power Pivot Data Analysis Dashboard Design Statistical Analysis