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Reena hathaliyaRH
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Reena hathaliya

@reenahathaliya

Senior software engineer and full-stack developer building scalable e-commerce integrations and fullstack apps for high-volume users.

India
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What I'm looking for

I’m seeking a fast-growing tech company where I can leverage PHP and JavaScript to deliver high-impact, scalable systems—especially e-commerce integrations—while owning architecture, performance improvements, and team collaboration.

I’m a results-driven Senior Software Engineer with 7+ years building scalable e-commerce integrations and fullstack applications serving 50,000+ users. I focus on high-impact automation, clean architecture, and reliable API-driven systems across multiple platforms.

My deep expertise in the Shopify ecosystem includes multi-platform product feed integrations such as Google Merchant Center, Meta/Facebook, Pinterest, and Bing. I’ve led technical initiatives end-to-end—engineering workflows that reduce manual processing, lowering submission errors, and improving system performance and scalability.

I’m also strong in product execution and engineering leadership: I’ve built RBAC from scratch, designed 200+ RESTful APIs aligned to OpenAPI, and created real-time tracking using Node.js, WebSockets, and Redis. I enjoy mentoring teams, translating business requirements into maintainable systems, and delivering features from concept to deployment.

Experience

Work history, roles, and key accomplishments

SI
Current

Senior Software Engineer

Simprosys Infomedia

Nov 2024 - Present (1 year 7 months)

Engineered Facebook Collection Set automation to submit products directly from Shopify to Meta, processing 500K+ product collections and reducing submission errors while saving manual effort. Built a self-service metafield mapping workflow and optimized cron-based feed update mechanisms for improved performance and real-time synchronization.

TA

Senior Software Engineer

TalentGum

Jul 2023 - Nov 2024 (1 year 4 months)

Built an employee productivity tracking system in Laravel and Angular.js with automated attendance monitoring, idle detection, and auto-checkout, reducing HR administrative workload and improving lead conversion by 60%. Optimized performance to raise page load scores from 45% to 95%, implemented RBAC from scratch, and shipped 12+ course management features.

ST

Senior Software Engineer

Space-O Technology

Jan 2022 - Apr 2023 (1 year 3 months)

Architected database schemas and optimized MySQL queries to reduce average page load times. Designed and deployed 200+ OpenAPI-spec REST APIs, established Swagger documentation standards (cutting onboarding time by 40%), and built a real-time tracking system with Node.js, WebSockets, and Redis.

VI

Senior Software Engineer

Viablue

Jun 2020 - Dec 2021 (1 year 6 months)

Led database design and API architecture for a SaaS platform with 5,000+ users, supporting 500K+ daily transactions with 99.7% uptime. Supervised a team of 4, improved sprint completion from 70% to 92%, and optimized MySQL performance to reduce query execution times by 65%.

EB

Software Engineer

EbizTrait

Jun 2019 - Apr 2020 (10 months)

Developed backend services and APIs for a Gym Buddy app and a BlackLine project management tool supporting 10,000+ active users. Implemented AWS S3 for file storage, reduced storage costs, built admin panels with Laravel and MySQL, and enhanced collaboration by maintaining Git/SVN workflows.

TL

Junior Software Engineer & Intern

Techattribute It Solutions LLC

Dec 2017 - Apr 2019 (1 year 4 months)

Developed PHP modules and APIs using Core PHP, Laravel, and CodeIgniter under senior mentorship, contributing to 5+ client projects. Built responsive, cross-browser frontends with HTML5/CSS3 and gained experience debugging, optimizing, and integrating third-party APIs.

Education

Degrees, certifications, and relevant coursework

Gujarat Technical University logoGU

Gujarat Technical University

Bachelor of Engineering, Computer Science

2015 - 2018

Completed a Bachelor of Engineering in Computer Science at Gujarat Technical University from 2015 to 2018.

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