redaffa User

Served as a visual design expert across two AI training projects, generating prompt-based motion, generative art, 3D, data visualization, web, and print outputs and evaluating responses against professional creative standards. Designed targeted exercises to expose weaknesses in the model’s visual design reasoning and improve aesthetic reliability.

Produced motion design, animation, and compositing assets for large-scale LED display productions for national automotive and corporate events. Integrated AI-generated content into compositing and animation workflows, including color grading and color matching for live event visual systems while coordinating with 3D, graphics, and event production teams.

Directed art and motion content across 7 large- and national-scale projects in 3 months, including immersive rooms and projection mapping on architectural facades. Led visual concept development from brief to final delivery and coordinated on-site projection and playback for executable visual systems.

Supported brand identity development for 6 Indonesian brands, producing brand guidelines, editorial layouts, packaging, and print collateral across concurrent briefs. Participated in the full discovery-to-deliverable process and helped prepare client presentations.

Co-founded and shaped an independent studio focused on experimental projection mapping, interactive installations, and immersive visual experiences. Led end-to-end production across research, art direction, interaction design, and content delivery, collaborating with directors, 3D artists, programmers, and technicians on-site and remotely.

Grade: GPA: 3.7

Bachelor of Arts in New Media & Intermedia Design, completing a research-based final thesis on preserving the ancient Sundanese manuscript Sewaka Darma through video mapping.