At I-PAC Kolkata, I executed social media marketing activities across Instagram, Facebook, and X (Twitter), and monitored analytics to evaluate engagement and optimize content strategy.
For APEEJAY KOLKATA LITERARY FESTIVAL, I led a cross-functional social media team delivering digital communication for the event. I also oversaw real-time coverage and stakeholder communications.
As a freelancer for TGI Fridays, I managed social media operations for influencers, from content planning and scheduling to brand-aligned communication on Instagram.
My work has also included campaign planning, content publishing, performance tracking, and basic graphic design. I use Canva, Google Workspace, Meta Business Suite, and MS Excel.
