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Raphael ApolinarioRA
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Raphael Apolinario

@raphaelapolinario

SEO Specialist at OnlineJobs PH who managed link-building campaigns from prospect research and outreach through placement verification.

Philippines
Message

I’m an SEO and digital marketing professional with 6+ years of hands-on experience helping businesses and agencies improve their online visibility, authority, and organic search performance.

My core expertise is in off-page SEO, link building, digital outreach, competitor backlink analysis, and local SEO. I have experience prospecting and vetting websites, identifying high-quality link opportunities, conducting personalized outreach, negotiating placements, managing follow-ups, and maintaining organized link-building pipelines. I focus on earning relevant, authoritative links rather than relying on spammy tactics, link farms, or mass outreach.

I’m experienced with tools including Ahrefs, SEMrush, Google Search Console, GA4, Google Business Profile, and BrightLocal, and I’m comfortable analyzing backlink profiles, identifying competitor gaps, researching prospects, and turning data into actionable SEO strategies.

I’ve worked with business owners, marketing agencies, and BPO teams, managing projects across different industries and markets. I’m comfortable working independently, managing multiple campaigns, communicating directly with clients or publishers, and taking ownership of projects from research and prospecting through execution and reporting.

Beyond link building, I have experience in local SEO, citation building, Google Business Profile optimization, content strategy, SEO audits, and digital marketing operations.

I’m particularly interested in the evolution of search toward AI-powered discovery, and I’m excited about combining traditional SEO, digital PR, brand authority, and emerging AI citation strategies to help businesses become more visible wherever their customers are searching.

Experience

Work history, roles, and key accomplishments

OP

SEO Specialist

OnlineJobs PH

Jan 2021 - Dec 2025 (4 years 11 months)

Managed SEO and link-building activities including prospect research, website qualification, outreach, link acquisition, and live-link verification. Evaluated prospects using authority, organic traffic, topical relevance, backlink profile, website quality, and placement potential.

OP

Lead Generation Specialist

OnlineJobs PH

Jan 2021 - Dec 2021 (11 months)

Oversaw content planning and scheduling to support timely delivery of education-related social media communications. Engaged with online communities and clients to strengthen program visibility and participation.

VS

Customer Service Representative

VXI Global Solutions

Jan 2020 - Dec 2021 (1 year 11 months)

Provided consistent technical and customer support while meeting monthly performance targets. Resolved customer inquiries promptly and effectively while maintaining high customer satisfaction.

Education

Degrees, certifications, and relevant coursework

BW

BYU Pathway Worldwide

Certificate, Digital Marketing

2021 - 2022

Certificate in Digital Marketing from BYU Pathway Worldwide from 2021 to 2022.

PA

Philippine State College of Aeronautics

Associate Degree, Aircraft Maintenance Technology

2018 - 2020

Associate Degree in Aircraft Maintenance Technology from the Philippine State College of Aeronautics from 2018 to 2020.

MS

Makati High School

Diploma, Secondary Education

2011 - 2015

Diploma in Secondary Education from Makati High School from 2011 to 2015.

SS

Self-Reliance Services

Certificate, Personal Finance

Personal Finance Course certificate from Self-Reliance Services.

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