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Randa User

@randauser

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Creative content writer with expertise in SEO and marketing strategies.

Egypt

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What I'm looking for

I seek a dynamic role that fosters creativity and offers growth opportunities in content creation and marketing.

I'm Randa Hasan Abdelrahman, a dedicated content writer with a strong background in SEO and marketing. With over a decade of experience in content creation, I have honed my skills in developing and executing content strategies that resonate with target audiences and align with client objectives. My journey began with a BA in Social Work from the University of Alexandria, which has equipped me with a unique perspective on understanding diverse audiences.

Throughout my career, I have worked in various roles, from a Content Writer and Editor to a Senior Content Writer. At Be Falcon Solutions, I not only developed content strategies but also mentored junior writers, fostering a collaborative environment that encourages creativity and growth. My experience as a Marketing Executive allowed me to leverage social media platforms effectively, generating engaging campaigns that drive results. I am passionate about continuous learning and have pursued various e-learning courses to enhance my skills further.

Experience

Work history, roles, and key accomplishments

Senior Content Writer

Be Falcon Solutions

Apr 2023 - May 2024 (1 year 1 month)

Developed and executed content strategies that aligned with client objectives and brand voice. Collaborated with the creative team to ensure content was visually appetizing and on-brand.

Content Strategy Brand Voice Content Editing Proofreading Mentoring

Search Ad. Rater

TELUS International

Mar 2020 - Jan 2021 (10 months)

Reviewed and graded internet advertisements to help shape how ads were delivered to the end users.

Quality Assurance Data Analysis

Marketing Executive

AmericanConcourse for Languages Courses & Translation Servic

Mar 2013 - Nov 2019 (6 years 8 months)

Generated and executed marketing campaigns across social media platforms such as Facebook, Instagram, and YouTube. Promoted content on social media and followed up on the production and delivery of marketing materials.

Marketing Campaigns Social Media Marketing Content Promotion Marketing Strategy

Content Writer and Editor

Elkaki Office for Computer Services

Jul 2009 - Jan 2013 (3 years 6 months)

Optimized articles for SEO and accessibility. Proofread and edited articles before publication, and promoted content on social media.

SEO Optimization Content Editing Proofreading

Data entry for visually impaired students

Resala Association

Performed data entry tasks for visually impaired students.

Data Entry Support Attention To Detail Community Service

SEO Content Writer

Be Falcon Solutions

Feb 2021 - Mar 2023 (2 years 1 month)

Developed and executed content strategies that aligned with SEO best practices and business goals. Created and published high-quality, engaging, and relevant content that addressed the needs of the target audience.

Content Creation Content Publishing SEO Optimization

Education

Degrees, certifications, and relevant coursework

University of Alexandria

BA of Social Work, Social Work

Completed a Bachelor of Arts in Social Work, focusing on foundational principles and practices within the field. Gained comprehensive knowledge in social welfare and community development.

Sadat Academy for Management Sciences

Scholarship, General Studies

Awarded the Intelligent Village Scholarship by Syllabus, indicating recognition for academic potential and commitment to learning. This scholarship supported further educational pursuits.

Russian Cultural Center

Certification, Computer Skills

Grade: A

Completed the ICDL certification, covering essential computer skills including IT, Windows 10, Word, Excel, Access, PowerPoint, and Internet. Achieved a grade of A, demonstrating proficiency in various software applications.

University of California - Coursera

Specialization, Search Engine Optimization (SEO)

Completed the E-Learning Search Engine Optimization (SEO) Specialization through Coursera, offered by the University of California. This program enhanced understanding of SEO principles and strategies.

University of California, Davis - Coursera

Specialization, Content Marketing

Completed 'The Strategy of Content Marketing' course through Coursera, offered by the University of California, Davis. This course provided insights into developing effective content marketing strategies.

Northwestern University Coursera

Specialization, Content Strategy

Completed the 'Content Strategy for Professionals Specialization' through Coursera, offered by Northwestern University. This specialization focused on advanced content strategy techniques and professional application.