Rakhi Snehil

Led design strategy for AI-powered Camera and Gallery experiences across Samsung's mobile ecosystem — used by millions of users across multiple One UI releases.

• Designed human-AI interaction patterns for Samsung Fun Mode in partnership with Snap Inc., using behavioural research to build adaptive, personalised camera experiences
• Contributed to the One UI design system, keeping experiences si

Led redesign initiatives across Circle membership, digital health records, and conversion journeys — reducing drop-off by 28% and increasing conversion by 15%.

• Simplified patient-facing journeys across search, cart, and care through better information architecture and interaction flows
• Designed trust-centred healthcare membership experiences that balanced business goals with user reassuranc

Designed role-based interfaces and operational workflows for an AI-enabled agri-tech platform supporting produce quality assessment and decision-making.

• Delivered high-fidelity prototypes and implementation-ready specs, streamlining handoffs and reducing cross-functional back-and-forth

Led UX design for enterprise platforms including Intelligent Order Routing and Trade Promotion systems.

• Designed data-intensive dashboards, process-centric workflows, and role-based experiences
• Created user flows, wireframes, interaction models, and prototypes for operational systems
• Partnered with engineering and product teams in agile environments to optimise usability

Has worked as a freelance designer on different projects according to requirement provided by clients for user experience improvement

Work on development of seasonal range for women wear ready to wear line of clothes with international brand from UK and US.

Master's in Design from the Indian Institute of Technology, Guwahati, completed in 2019.

Bachelor's in Fashion/Apparel Design from the National Institute of Fashion Technology Delhi, completed in 2017.