Rajath Kulal
@rajathkulal
Senior video editor specializing in performance-driven ad creatives and retention-optimized edits for global brands.
IndiaWhat I'm looking for
I’m a Senior Video Editor with 7+ years of experience creating performance-driven video content for global brands, including Fossil, Reliance, and Jio. I specialize in Meta/Facebook ad creatives, UGC-style ads, A/B tested video variants, YouTube retention-optimized edits, and Amazon e-commerce content—always with an eye on measurable results like CTR, conversion rates, engagement, and course revenue.
In my recent role at Fossil Global Services, I produce performance marketing and e-commerce videos across Amazon, Myntra, and Rakuten, and I develop Amazon A+ content videos built on hook-based storytelling and product demonstration. Previously at Panorbit Services LLP, I created and managed Meta/Facebook and Instagram ad creative strategies, directed UGC-style content, and delivered measurable improvements such as reduced cost-per-click, better average watch time, and a 40%+ increase in organic engagement for Admiral Insurance.
Experience
Work history, roles, and key accomplishments
Senior Video Editor
Fossil Global Services
Dec 2024 - Present (1 year 6 months)
Produce performance marketing and e-commerce videos for Fossil’s global product lines across Amazon, Myntra, and Rakuten, optimizing assets for platform-specific conversion requirements. Create Amazon A+ content and Meta-style ad creatives and edit internal training videos to improve onboarding and team alignment.
Film Editor
Panorbit Services LLP
Oct 2023 - Dec 2024 (1 year 2 months)
Produced Meta/Facebook and Instagram ad creatives for brands including Reliance and Jio using hook-based editing to improve average watch time and reduce cost-per-click. Managed social video strategy for Admiral Insurance, driving a 40%+ increase in organic engagement and creating A/B-tested variants to improve CTR.
Video Editor
Bizbox Productions
May 2023 - Sep 2023 (4 months)
Led a team of 6 editors for full-cycle post-production for a US-based wedding company, improving team output by 30% through streamlined review and delivery workflows. Implemented QC for storytelling and pacing, reducing revision rounds by 25% while delivering 50+ wedding films and highlight reels on schedule.
Video Storyteller
Wedlock Productions
Mar 2019 - Apr 2023 (4 years 1 month)
Produced 100+ wedding films and event videos over 4 years, specializing in emotional storytelling, colour grading, and long-form pacing. Edited YouTube retention-optimized long-form content using pacing, b-roll strategy, and chapter-based structure to maintain watch time.
Education
Degrees, certifications, and relevant coursework
Rajath hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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