Looking for a job

Raja pillay

@rajapillay

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I build brand strategy, launches, pricing models and activations for consumer businesses.

Seychelles

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What I'm looking for

I'm progressing toward full brand-portfolio ownership at Brand Manager level, where I can lead brand strategy, innovation, launches, commercial analysis and activation initiatives from concept through executive sign-off.

I'm driving brand strategy, innovation and commercial marketing at Seychelles Breweries, taking initiatives from blank page to executive sign-off. I’ve developed a 30-concept merchandise catalogue, coordinated a new SKU launch, and managed a Seychelles International Airport brand installation campaign.

I turn consumer and commercial data into decisions, including an 11-SKU energy-drink blind taste test that informed an executive-approved composite pricing model. I also built a four-part activation business case covering the consumer journey, budget, risk register and KPI framework.

Previously, I improved reporting workflows at Abacus, built board-facing Power BI and Tableau dashboards for Seychelles’ public sector, and delivered pricing, assortment, forecasting and benchmarking research at Seychelles Trading Company.

Experience

Work history, roles, and key accomplishments

Current

Brand & Innovation Executive

Current

Seychelles Breweries Ltd

Jun 2026 - Present (3 months)

Developed a 30-concept brand merchandise catalogue and led a new SKU launch, aligning cross-functional teams and using post-launch data to adjust pricing and distribution. Managed an airport brand installation campaign and built a business case for a brand activation from blank page to executive sign-off.

Brand Management Innovation Strategy New Product Development Business Case Development Consumer Insights Campaign Planning Agency Management Pricing Analysis KPI Frameworks Power BI Tableau Excel

Corporate & Business Analyst

Abacus (Seychelles) Ltd

Sep 2025 - Jun 2026 (9 months)

Redesigned reporting templates and operational workflows, cutting team turnaround time by 50%. Modelled financial and ownership data into business plans and cash-flow projections that secured bank and regulatory approvals.

Financial Modeling Business Planning Cash Flow Analysis Reporting Workflow Optimization

Business Analyst

Public Enterprise Monitoring Commission

Feb 2024 - Sep 2025 (1 year 7 months)

Built Power BI and Tableau dashboards used by senior management and the board to inform 14 policy decisions. Designed KPI frameworks that unified performance tracking across 26 public entities and analysed multi-source data to surface governance findings.

Power BI Tableau Data Analysis KPI Design Dashboarding Governance

Market Researcher

Seychelles Trading Company

May 2023 - Dec 2023 (7 months)

Converted pricing, consumer-behaviour and supplier-trend research into decision-ready reports that shaped pricing and assortment decisions. Built Excel-based forecasting and competitive-benchmarking models to improve forecast accuracy.

Market Research Pricing Analysis Consumer Behaviour Forecasting Excel Competitive Benchmarking