Rafaela Torres

Conceptualized and created designs for posts, photos, graphics, and videos. Managed social media communities for multiple clients.

Created and executed advertising campaigns for social media and produced multimedia assets. Led ideation and execution of audiovisual content, using digital cameras for advertising images.

Conceptualized and executed institutional communications strategy across traditional and digital media for major equestrian events. Created graphic identity, posts, artwork, stories, and videos, and organized press conferences.

Managed social media communities and produced digital content plans and audiovisual materials for institutional activities. Covered events and prepared periodic reports on digital communications results.

Managed institutional campaigns and created audiovisual artwork using organic tools and AI. Conducted market analysis and strategy through Meta social media platforms.

Provided leadership and support for residential communities of more than 500 students each year. Fostered an inclusive, multicultural, safe, and welcoming living environment.

Assisted with content creation and audiovisual production for companies. Collaborated with creative directors and strategists to produce assets, and filmed and edited photo and video content for social media campaigns.

Provided leadership and support for more than 4,000 new students as they transitioned to university life.

Pursued a Bachelor of Arts in Media and Communication and a Bachelor of Arts in Film Studies with a minor in Photography, graduating in 2025.