At British American Tobacco (BAT), GBS Pakistan, I own SEO execution across seven international markets, from technical audits and prioritised roadmaps to implementation with developers and regional teams. I drove 340% organic traffic growth in nine months through country and language targeting across Russian, Arabic, and English.
At Nordica Marketing, I drove $5M+ in attributed organic revenue across nine ecommerce accounts. I connected content and optimisation priorities to commercial goals, and built SOPs and Airtable systems that supported agency growth from four to 21 clients.
Earlier, at Astera Software, I drove a 25% increase in organic leads through a technical and content audit. At Marketing Sweet, I won top-three rankings for 80+ location keywords for Australian and New Zealand clients.
As an SEO Consultant at Lethub.co, I grew a property-management SaaS from zero to 1K+ monthly organic visits for Canadian market entry. I use AI tools and MCP servers for reporting, analysis, and repetitive SEO tasks, while checking findings and deciding which actions are worth pursuing.
