Ali Raza

Led SEO strategy and execution across a multi-brand portfolio, resolving indexation and crawlability issues and implementing AI-assisted keyword clustering and local SEO frameworks. Increased first-page keyword rankings by 40% and organic traffic by 60% across managed brands.

Led global SEO, keyword research, and CRO initiatives across multiple client accounts, aligning organic search strategy with user intent, conversion goals, and market expansion. Improved first-page keyword rankings by 490% and increased goal completions by 847% for Agora.

Developed SEO and organic growth strategies for SaaS and DTC client accounts, combining keyword research, content optimization, landing-page improvements, and conversion-focused recommendations. Led SEO strategy for Everlance, increasing organic traffic by 300%.

Managed SEO strategy for client accounts across keyword research, competitor analysis, content optimization, metadata, and link acquisition. Increased client keyword rankings by 35% and organic traffic by 40% by prioritizing high-intent keyword opportunities.

Delivered SEO strategy, keyword research, technical audits, and conversion-focused content for 25+ international clients across e-commerce, SaaS, and service businesses. Conducted 50+ SEO audits and produced 200+ SEO content assets.

Pursued a Bachelor's degree in Chemistry from the University of Central Punjab, Lahore, from October 2020 to July 2024.

Completed Intermediate (FSc Pre-Medical) from Punjab College, Lahore, from October 2017 to May 2019.

Earned a certification in Digital Marketing and SEO from the University of Central Punjab.

Earned a certification in Advanced Search Engine Optimization from Coursera.

Earned Google Ads Certifications from Coursera.

Earned a certification in Fundamentals of Management from Coursera.