At Wella Company, I built and maintained the Brand Performance Tracker and brand-level P&L reports, supporting monthly Gross Margin analysis across brands and channels. I also developed a competitor pricing index in Excel to inform pricing strategy.
I delivered monthly Social, Influencer & PR performance reports and managed marketing purchase order creation and reconciliations through SAP. At OutNorm, I researched and evaluated D2C brands to support acquisition pipeline decisions.
On the IBM SkillsBuild Reimagination live client project, I led competitive landscape analysis and developed a marketing strategy with a six-person consultancy team. We presented our findings to IBM Master Inventor John McNamara and deployed a working AI-powered Smart Navigator prototype.
