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Pritika Khadka

@pritikakhadka

Versatile social media manager and digital strategist crafting data-informed, boutique brand stories.

Nepal
Message

What I'm looking for

I’m looking for a role where I can own social media strategy and content creation end-to-end, blending aesthetic curation with data-informed decisions to elevate brand identity and drive audience engagement.

I’m a versatile Social Media Manager and freelance digital strategist with experience across marketing, content creation, and brand presentation. I specialize in social media management, aesthetic content curation, and boutique branding to help brands stand out with consistent visual identity.

Previously, I worked as a Designer and Marketing Officer at Arzoo Clothing, where I designed and presented fashion collections and supported marketing initiatives with visually appealing promotional materials. I also coordinated with production teams to streamline communication and keep design aligned with market trends.

I bring a strong styling and presentation mindset from my roles as a Fashion Stylist and through close collaboration with tailors to refine styling selections. I develop cohesive fashion presentations using mood boards, review style and fit, and ensure the final look matches the intended story for client presentations.

Today, I deliver freelance services including content creation, social media management, product explainer videos, boutique design, styling for models, and short-form video production. I build campaign concepts, execute shoots and edits, manage client deliverables, and maintain ongoing client relationships to support growth and engagement.

Experience

Work history, roles, and key accomplishments

SE
Current

Freelance Digital Strategist

Self-Employed

Jan 2025 - Present (1 year 5 months)

Provided freelance social media management and aesthetic content curation for boutique branding, supporting client deliverables through campaign concepting, shoots, editing, and ongoing relationship management. Also created product explainer videos and short-form video content while offering model styling and boutique design.

Education

Degrees, certifications, and relevant coursework

KU

KFA Business School, Lincoln University

Master of Business Administration (MBA), Business Administration

2025 -

Pursuing an MBA (third semester) at KFA Business School, Lincoln University, Malaysia.

IU

IEC College of Art & Fashion, Limkokwing University

Bachelor of Arts (Honors), Fashion & Retailing

2023 -

Studying a BA (Hons) in Fashion & Retailing at IEC College of Art & Fashion, Limkokwing University, Malaysia.

GC

Golden Gate International College

Higher Secondary Education, General Education

2019 -

Completed higher secondary education (+2) at Golden Gate International College.

GS

Genius English Medium Secondary School

Secondary Education (SEE), Secondary Education

2017 -

Completed SEE secondary education at Genius English Medium Secondary School.

Tech stack

Software and tools used professionally

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