Preeti Bista
@preetibista
Commercial Data Analyst turning retail and revenue data into actionable insights with SQL, Power BI and Python.
What I'm looking for
I’m a Commercial Data Analyst focused on turning retail and revenue data into actionable insights that directly improve performance. I’ve built and automated KPI reporting to help teams monitor commercial outcomes, forecast demand, and make better decisions.
At H&M Flagship Store, I delivered automated Power BI/Excel dashboards analyzing £8M+ weekly sales and conversion trends. I integrated multi-source data (CRM, POS, loyalty, sales), partnered with product/finance/operations on KPIs and forecasting, standardized reporting processes, and reduced overtime cost by 12% YoY through data-informed workforce planning.
As a Team Leader (Sales & Marketing), I coached a team of 100+ staff and drove +37% YoY sales growth. I monitored CRM and campaign performance to optimize customer engagement and used sales and product analytics to support merchandising and operational decisions.
More recently as a Trainee BI analyst at Maven Analytics, I built data models, pipelines, and dashboards in Power BI and Tableau from scratch, using SQL/Python and API integration to perform ETL and EDA. I also developed KPI trend solutions and applied NLP sentiment analysis to identify patterns in customer feedback and satisfaction.
Experience
Work history, roles, and key accomplishments
Department Manager (Sales KPI)
H&M
Jun 2025 - Jan 2026 (7 months)
Delivered automated Power BI/Excel dashboards analyzing £8M+ weekly sales and conversion trends, standardising KPI reporting to improve data accuracy and cut manual reporting time by 40%. Reduced overtime cost by 12% YoY through data-informed workforce planning and supported pricing/product decisions using market and performance data.
Team Leader (Sales & Marketing)
H&M
Dec 2022 - Jun 2025 (2 years 6 months)
Led and coached a team of 100+ staff in a flagship store, driving +37% YoY sales growth by aligning strategy with real-time sales insights. Monitored CRM and campaign performance (promotions, sign-ups, vouchers) and used sales/product performance analysis to inform merchandising and operational decisions.
Trainee BI Analyst
Maven Analytics
Dec 2024 - Apr 2025 (4 months)
Built data models, pipelines, and Power BI dashboards from scratch by integrating relational data across multiple systems into user-friendly reporting. Used SQL and Python (with API integration) for ETL and EDA, developing business-ready insights to identify KPI trends and support performance and campaign optimisation.
Education
Degrees, certifications, and relevant coursework
London South Bank University
Master of Science, Data Science
Completed an MSc in Data Science at London South Bank University. Built advanced skills in data science concepts and analytics for real-world business use.
Tribhuvan University
Bachelor of Information Management, Information Management
Completed a Bachelor of Information Management at Tribhuvan University in Kathmandu. Gained foundational knowledge in information management and related business analytics concepts.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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