At Maccann (IPG), I led pragmatic SEO initiatives and LLM Optimization across client portfolios, improving content structure, entity clarity, and source credibility for AI discovery. I implemented AEO and GEO frameworks, including structured Q&A content and schema markup.
I also conducted AI-readiness audits covering crawlability for AI bots, llms.txt, and content chunking for retrieval-augmented generation. My work included enterprise technical SEO, semantic content strategies, and reporting on visibility across traditional search and AI surfaces.
Previously, at Infectious Advertising, SPY Digital Media, and Yesweus LLP, I worked on SEO strategy, technical audits, content optimization, and performance reporting. My experience includes Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Looker Studio.
