Prashant Bajpai

A creative writer with 12+ years of in-house and agency experience who seeks to inspire and transform through my words. I apply marketing psychology and NLP to demystify what your customer needs and simplify communication to make them feel like a partner in every decision they make.

Wrote over 2,200 high-ranking articles in multiple top 100-ranked legal firms in America. Crafted 200+ compelling articles, posts, marketing materials, and web pages for the tech, legal, health, finance, and entertainment niches. Implemented specialized SEO tools to create impactful outlines and drove client pages to secure the top 15 Google ranking.

Simplifying chatbot technology for easy access through blogs, newsletters, and social media posts. Developed a social media campaign that resulted in a 25% increase in website traffic and a 15% increase in social media engagement.

Optimizing machine learning by refining chatbot scripts. Assisting in refining product communication at all stages of our buyers' journey. Created and managed a content calendar that resulted in a 50% increase in blog traffic and a 20% increase in social media engagement. Conducted A/B testing on email campaigns, resulting in a 20% increase in open rates and a 15% increase in click-through rates.

Led the Finance Blog team for Yahoo Finance, iMoney, and e27. Worked with finance and real estate consultants to determine a topic based on their expertise, tie it in with what our audience would want to read, and create a cohesive narrative based on fact as well as the author's unique anecdotes and insights. Used various proprietary unpaid methods to grow our readership. Created relationships wit

Simplified AI and ML technical content to create documentation for customer troubleshooting. Wrote compelling copy for a new product launch, resulting in a 25% increase in sales within the first month. Interviewed thought leaders in the AI space to craft impactful content. Developed and executed a successful email marketing campaign, resulting in a 20% increase in email engagement and a 10% increa

Composed an average of 12 stories monthly for print news and an additional online edition by using research notes, assignment details, and other resources, getting an average of 10,000 views per month. Built targeted content marketing strategies and sales funnels to increase traffic by an average of 10%–20% per month. Specialized copywriting for startups, MSMEs, and big businesses.

Scripted over 50 commercial promos for movie campaigns. Organized and hosted movie premieres, coordinated with PR teams. Part of the core team leading the campaign strategy for the Oscars movie season. Lead copywriter for campaign marketing creatives including newsletters, posters, standees, and banners.