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Poorva Shukla

@poorvashukla

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Product Designer with expertise in user-centric design and strategy.

Zimbabwe

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can contribute to innovative design solutions and grow professionally.

I am a passionate Product Designer currently working at 5paisa, where I focus on product strategy, user research, and interaction design. My recent project involved a comprehensive redesign of a web-based trading platform, which significantly enhanced usability and user engagement. I thrive on collaborating with cross-functional teams to align design with business goals and contemporary UX trends.

In my freelance work, I directed high-impact campaigns for notable brands, reaching over 50 million users. My experience as a UX Consultant and UI Designer has equipped me with the skills to drive user engagement through data-driven design decisions. I am committed to continuous improvement and innovation in my designs, as evidenced by my successful integration of Google Analytics and the implementation of atomic design principles in my projects.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

5paisa

Jun 2024 - Present (1 year 1 month)

Reconstructed the end-to-end redesign of a web-based trading platform, elevating usability and increasing user engagement. Spearheaded the modernization of app design, aligning with contemporary UX trends and business goals.

Product Strategy User Research Market Research Wireframing Prototyping Interaction Design UI UX Design UX Writing HTML CSS

UX Designer

Freelance

Jan 2024 - May 2024 (4 months)

Directed the design and delivery of five high-impact campaigns for brands such as Babbel, Empire Today, Secco Squared, and Colonist, reaching 50M+ users. Developed user-centric solutions that improved brand engagement and conversion rates.

UI UX Design User Centric Design Conversion Rate Optimization

UX Consultant and UI Designer

inHouse

Jan 2023 - Dec 2023 (11 months)

Drove Google Analytics integration and led UX research, resulting in a 30% improvement in user engagement. Rebuilt the design system using atomic design principles, boosting efficiency for frontend, design, and QA teams by up to 50% and significantly reducing inconsistencies.

Google Analytics UX Research Design Systems Atomic Design Principles Frontend Development QA

XR Designer

EcoDhaga

Apr 2023 - Jul 2023 (3 months)

Designed and developed a virtual trial room AR experience in Unity, enhancing the customer journey and buying experience.

AR Experience Unity Customer Journey Mapping

UX Designer

Mool

May 2022 - Jun 2022 (1 month)

Conducted in-depth user and market research in fintech, uncovering insights that informed key product decisions. Led the website redesign, resulting in a more intuitive interface and increased user engagement.

User Research Market Research Fintech UI UX Design Functional Specifications