Poorva Shukla
@poorvashukla
Product Designer with expertise in user-centric design and strategy.
What I'm looking for
I am a passionate Product Designer currently working at 5paisa, where I focus on product strategy, user research, and interaction design. My recent project involved a comprehensive redesign of a web-based trading platform, which significantly enhanced usability and user engagement. I thrive on collaborating with cross-functional teams to align design with business goals and contemporary UX trends.
In my freelance work, I directed high-impact campaigns for notable brands, reaching over 50 million users. My experience as a UX Consultant and UI Designer has equipped me with the skills to drive user engagement through data-driven design decisions. I am committed to continuous improvement and innovation in my designs, as evidenced by my successful integration of Google Analytics and the implementation of atomic design principles in my projects.
Experience
Work history, roles, and key accomplishments
Product Designer
5paisa
Jun 2024 - Present (1 year 1 month)
Reconstructed the end-to-end redesign of a web-based trading platform, elevating usability and increasing user engagement. Spearheaded the modernization of app design, aligning with contemporary UX trends and business goals.
UX Designer
Freelance
Jan 2024 - May 2024 (4 months)
Directed the design and delivery of five high-impact campaigns for brands such as Babbel, Empire Today, Secco Squared, and Colonist, reaching 50M+ users. Developed user-centric solutions that improved brand engagement and conversion rates.
UX Consultant and UI Designer
inHouse
Jan 2023 - Dec 2023 (11 months)
Drove Google Analytics integration and led UX research, resulting in a 30% improvement in user engagement. Rebuilt the design system using atomic design principles, boosting efficiency for frontend, design, and QA teams by up to 50% and significantly reducing inconsistencies.
XR Designer
EcoDhaga
Apr 2023 - Jul 2023 (3 months)
Designed and developed a virtual trial room AR experience in Unity, enhancing the customer journey and buying experience.
UX Designer
Mool
May 2022 - Jun 2022 (1 month)
Conducted in-depth user and market research in fintech, uncovering insights that informed key product decisions. Led the website redesign, resulting in a more intuitive interface and increased user engagement.
Technical Content Writer
Pepper
Sep 2020 - Mar 2021 (6 months)
Researched and authored 50+ technical articles, distilling complex concepts for diverse audiences.
Education
Degrees, certifications, and relevant coursework
University of Mumbai
Bachelor of Science, Mathematics
Grade: 9.41/10
Studied Mathematics at the University of Mumbai, achieving a high CGPA. Focused on foundational mathematical concepts and their applications.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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