
Poems & Cardtricks
@poemscardtricks
Visual communication designer at Simon Fraser University who shaped StaEllinika’s brand and launched four bilingual learning apps.
What I'm looking for
At Simon Fraser University, I helped shape Rebooting the Greek Language / StaEllinika, from its rebrand and app design to animated storytelling and gamified learning content. I worked with psychologists, academics, and production teams, and the project launched four bilingual apps for learners aged 4+, 6+, and 9+.
Across brand and creative roles, I’ve developed strategy, identities, and campaigns for startups and global organizations. I use AI as a creative material in my work, and I’m open to contractor work.
Experience
Work history, roles, and key accomplishments
Brand & Creative Director
Blenheim Pickwick
Jan 2025 - Dec 2026 (1 year 11 months)
Fractional creative and brand lead for early-stage founders, shaping brand strategy, art direction, and identity collaterals. Worked with brands that achieved press placement and athlete endorsements.
Brand Strategist
Mach Media
Dec 2025 - Sep 2026 (9 months)
Led brand strategy for a global oil & gas enterprise across multiple markets, conducting stakeholder interviews and data analysis. Designed cross-market playbooks and content workshops, and developed a communication plan with budget and KPIs.
Brand & Creative Director
Self-employed
Jan 2023 - Dec 2025 (2 years 11 months)
Delivered brand strategy frameworks for early-stage clients, securing funding through investor narratives. Directed creative and funnel messaging across platforms, improving conversion and retention.
Brand Builder | Brand Manager
Swoove Studio
Jan 2023 - Dec 2025 (2 years 11 months)
Led rebrand and owned brand and creative across social, banners, posters, pitch decks, and video. Art-directed across teams for AR and 3D, and used AI daily for visuals and motion design.
Brand & Art Director
Simon Fraser University
Jan 2018 - Dec 2023 (5 years 11 months)
Designed and led brand and product design for an award-winning educational project, managing teams and strategy. Launched multiple apps and animated content, and contributed to securing funding through pitch decks.
Brand Builder | Art Director
Blenheim Pickwick
Jun 2021 - Nov 2023 (2 years 5 months)
Shaped brand identity and storytelling for FMCG startups, including Aura Bora. Directed art direction for identity collaterals, events, and promotions, securing press and endorsements.
Brand Associate
Correct Creative Productions
Jan 2018 - Dec 2018 (11 months)
Set branding and UX principles across product teams and shaped design system components.
Brand Manager
MyExtension
Jan 2017 - Dec 2018 (1 year 11 months)
Led a magazine's digital rebrand and brand research that informed campaigns.
Jr. Brand Director
Luma Lighting
Jan 2017 - Dec 2018 (1 year 11 months)
Led brand research that informed campaigns.
Education
Degrees, certifications, and relevant coursework
Robert Kennedy College
MBA, International Relations and Diplomacy
Pursuing an MBA in International Relations and Diplomacy.
University of London
Professional Course, Brand Management
Completed a course in Brand Management: Aligning Business, Brand, and Behaviour.
Karel de Grote Hogeschool
Bachelor's Degree, International/Global Studies
Studied International and Global Studies.
Laurea University of Applied Sciences
Certificate, Entrepreneurship
Earned an Entrepreneurship Certificate covering Business Planning, Lean Startup, and Self-Leadership.
Availability
Location
Authorized to work in
Website
nicoletakronia.base44.appPortfolio
canva.link/oonptyib5sjlmtbSocial media
Job categories
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