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PJ Buhay

@pjbuhay

Message

I bring brands to life through 360° campaigns, art direction, motion graphics, and memorable visual storytelling.

Philippines

Message

What I'm looking for

I'm looking to bring strategy to life through brand storytelling, campaigns, art direction, and visual design while collaborating with a team that values curiosity, adaptability, and fresh creative work.

I've brought brands to life through 360° campaigns, visual storytelling, and design across digital, print, TV, and OOH.

At ZFactor, Inc., I created graphic collateral, social content, web assets, infographics, templates, B2B campaigns, and motion graphics for Calix. Previously at PC&V Communications, I art directed campaigns for Century Pacific Food brands and designed packaging for Century Tuna and Unmeat.

My work also includes advertising campaigns for Samsung Electronics Philippines at Cheil Philippines, plus events, activations, and PR collateral at Stratworks. I enjoy collaborating closely with teams, staying curious, and turning strategy into creative work that keeps brands fresh.

Experience

Work history, roles, and key accomplishments

Remote Graphic Designer

ZFactor, Inc

Sep 2022 - Jan 2026 (3 years 4 months)

Conceptualized and executed graphic design collaterals, socials, web, and infographics for Calix. Designed print requirements and created templates for Calix ECB, art directed B2B campaigns, and produced motion graphics for digital ads.

Graphic Design Art Direction Motion Graphics B2B Campaigns Print Design Infographics Web Design

Senior Art Director

PC&V Communications, Inc

Aug 2021 - Feb 2022 (6 months)

Conceptualized and executed 360-degree campaigns for brands under Century Pacific Food, Inc. Art directed and animated campaign collaterals for TV, Digital, and OOH, designed packaging for Century Tuna and Unmeat, and supervised photo and video shoots.

Art Direction 360° Brand Campaigns Animation Packaging Design TV Digital OOH Photo Shoots Video Filming

Art Director

Cheil Philippines

Sep 2018 - Sep 2020 (2 years)

Conceptualized and executed 360-degree advertising campaigns for Samsung Electronics Philippines Corporation. Provided art direction for above-the-line, OOH, and digital efforts, supervised video and photo shoots, and created motion graphics and video editing for online and e-commerce initiatives.

Art Direction 360° Brand Campaigns Above The Line OOH Digital Motion Graphics Video Editing Ecommerce

Graphic Designer

Stratworks Inc.

Aug 2015 - Jul 2018 (2 years 11 months)

Responsible for conceptualizing and executing events, activations, digital and print collaterals for PR and various initiatives. Managed set-up for set and stage design, and conceptualized, mocked-up, and executed DM kits for KOL activations.

Graphic Design Event Design Print Collateral Digital collateral Set Design Stage Design DM Kits KOL Activation