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PingSophiya User

@pingsophiyauser

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I’m a B2B SaaS SEO specialist driving organic growth through keyword strategy and full-funnel content.

India

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What I'm looking for

I’m looking for a B2B SaaS team where SEO is tied to MQL and pipeline impact. I want to collaborate with content, product, and engineering to ship improvements, run experiments, and report results clearly to leadership.

I’m a B2B SaaS SEO specialist with hands-on experience building full-funnel organic growth systems—connecting keyword strategy, content frameworks, and technical execution to measurable outcomes. I work cross-functionally to ship SEO improvements and report organic performance to leadership.

In my roles as a Digital Marketing Executive and Sr. Digital Marketing Executive, I owned end-to-end SEO strategy for B2B SaaS and marketplace platforms. I’ve improved average CTR by 15–20% through structured data and meta optimization, executed technical SEO audits (crawlability, indexing errors, site speed, Core Web Vitals), and used GA4, Google Search Console, and SEMrush to turn insights into optimization sprints.

I’m especially effective at mapping content to TOFU/MOFU/BOFU intent stages and strengthening topical authority with clustering and internal linking frameworks. I’ve also grown organic traffic by 50% within 6 months, ranked competitive SaaS keywords in featured snippets, and supported growth initiatives through independent SEO and SEO + AI content strategy projects.

Experience

Work history, roles, and key accomplishments

Paid & Performance Marketing

Ping.Us

Aug 2025 - Oct 2025 (2 months)

Managed multi-channel paid media campaigns and optimized performance for traffic and customer conversions. Conducted competitor analysis, adjusted bidding strategies to improve ROI, and implemented a new bidding approach to reduce CPC and improve budget efficiency.

Paid Media Competitor Analysis Bidding Strategies ROI Optimization PPC CPC Website Traffic Growth

SEO & AI Content Strategy

Sacs Vanya

Jan 2025 - May 2025 (4 months)

Developed and executed an SEO and AI-assisted content strategy, tracking organic traffic, keyword rankings, engagement metrics, and demo conversions. Connected SEO content work to MQL generation and expanded content distribution across Reddit and Quora to build domain authority and drive referral traffic.

SEO Strategy Keyword Ranking And Engagement Metrics MQL Attribution Content Distribution Domain Authority Reddit Quora

Sr. Digital Marketing Executive

QoreUps

Dec 2021 - Feb 2023 (1 year 2 months)

Led SEO strategy and content operations for a B2B SaaS marketplace platform, improving product page and blog search performance and raising average CTR via structured data and meta optimization. Performed technical SEO audits, monitored weekly metrics in GA4/GSC/SEMrush, and built internal linking frameworks to strengthen topical authority.

SEO Strategy Content Operations On Page SEO Technical SEO GA4 Google Search Console SEMrush Internal Linking Topical Authority PageRank Distribution

Digital Marketing Executive

Trioangle Technology

May 2018 - Dec 2020 (2 years 7 months)

Owned full-funnel organic growth strategy for a B2B SaaS on-demand app company, scaling organic traffic and brand authority through keyword strategy and conversion-focused landing pages. Built TOFU/MOFU/BOFU keyword clusters, achieved featured snippet rankings for competitive SaaS keywords, and used GA/GSC/SEMrush reporting to drive month-on-month organic growth.