philemon opolot

As a dedicated Conversion Rate Optimization (CRO) Specialist with over four years of experience, I specialize in enhancing digital experiences to drive business growth. My journey began as an intern at AWA Digital, where I quickly rose to the role of Junior CRO Specialist, working with prominent clients like Canon UK and Woolworths South Africa. My expertise lies in A/B testing, user research, and data-driven improvements using tools like GA4 and Hotjar.

In my current role as a CRO Specialist at AWA Digital, I lead user research and usability testing, develop hypotheses for A/B tests, and present actionable insights to stakeholders. My work has significantly contributed to optimizing e-commerce platforms, ensuring data-driven decisions that boost conversions. I also have a background in web design, having worked as a Web Designer at Siona Solutions, where I focused on creating conversion-focused designs and enhancing user experience through UX audits and feedback analysis.

I hold a Certified Conversion Rate Optimizer credential from the CXL Institute and a Bachelor's Degree in Business Administration (Hons): Finance from Makerere University. My technical proficiency spans tools like GA4, Hotjar, Figma, and HTML & CSS, allowing me to effectively bridge the gap between design and data-driven optimization. I am passionate about continuous experimentation and collaboration, aiming to leverage my skills in a remote CRO position at a leading agency to further enhance digital experiences and drive business success.