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Payoj DudhePD
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Payoj Dudhe

@payojdudhe

Data analyst focused on consumer growth, market research, and operational efficiency.

India
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What I'm looking for

I’m looking for a role where I can drive consumer growth with analytics—reconciling messy data into clear insights, running experiments, and improving operations through SOPs and measurable process upgrades.

I’m a data analyst who turns complex, cross-platform signals into decisions that improve revenue, efficiency, and trust. At Wakefit Innovations Limited, I managed Amazon ad campaigns for the Office Chair portfolio through a 3-day sale event—beating daily unit targets by up to 2x while holding TACoS at ~0.3% (~20x more efficient than the 6% benchmark), including spend-scaling tests to probe demand elasticity.

I also strengthened reporting and execution by resolving a ₹149 Cr cross-platform data discrepancy and fixing a separate ₹81 Cr product-category mapping error. Beyond analytics, I authored a Q3 category strategy plan (₹8.91L across five categories) and wrote SOPs that were formally adopted and still used by the wider team, alongside automation work like a WhatsApp chatbot for instant patient information and quantified turnaround-time overruns using DEMATEL.

Experience

Work history, roles, and key accomplishments

Wakefit Innovations Limited logoWL
Current

Data Analyst

Wakefit Innovations Limited

Apr 2026 - Present (4 months)

Managed Amazon ad campaigns for the Office Chair portfolio through a sale event, improving efficiency while keeping TACoS around 0.3%. Resolved large cross-platform reporting discrepancies, and authored category strategy and SOPs adopted by the team.

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Bodh Gaya logoIG

Indian Institute of Management Bodh Gaya

Master of Business Administration (MBA), Hospital & Health Management

Grade: 84.10%

Pursuing an MBA in Hospital & Health Management with a reported 84.10% performance.

Indira Gandhi National Open University logoIU

Indira Gandhi National Open University

Bachelor of Arts (B.A.), Economics

Grade: 62.25%

Completed a B.A. in Economics with a reported 62.25% performance.

Tech stack

Software and tools used professionally

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