Pavlo Sydorenko

Design player-facing experiences for a licensed sportsbook and casino operator, including player account, wallet, bonus flows, registration, and onboarding. Collaborate with product managers and front-end engineers, contributing to the product design system.

Built a scalable design system adopted across five online casino brands, reducing design inconsistencies and accelerating delivery. Connected design, product, and affiliate teams into a unified workflow and introduced feature standards that improved UX quality and user engagement.

Designed and shipped an internal AI mobile app enabling smart search across company data for enterprise-scale internal use. Drove continuous UX improvements post-launch through data analysis and user feedback loops, working within strict enterprise compliance and data security requirements.

Designed core workflows for an AI-powered content platform enabling fast, high-quality visual production. Streamlined creative processes for managers and designers, contributing to a 20% boost in team efficiency.

Led a full end-to-end redesign of the mobile app, from UX research to shipped product. Redesigned core user flows, introduced new features, and improved information architecture based on user research.

Established design workflows and standards adopted by the team long-term. Mentored junior and mid-level designers, improving collaboration and output quality, and delivered projects for global clients while introducing Agile practices and running internal design workshops.

Designed user-centric interfaces for websites and SaaS applications, collaborating directly with developers. Ran usability testing cycles and iterated on designs based on user feedback and product KPIs.

Created brand identities and led the visual launch of physical casino venues across Ukraine.

Completed the Google UX Design Professional Certificate on Coursera in 2023.

Master's degree in Software from National Aviation University, completed in 2021.

Completed the UI/UX Design Specialization from California Institute of the Arts in 2020.

Bachelor of Engineering from Kharkiv Aviation Institute, completed in 2019.