Paulo Cholla

@paulocholla

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Senior Product Designer with a focus on user-centered design.

Brazil

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What I'm looking for

I am looking for a collaborative environment that values design thinking and innovation, offering opportunities for growth and leadership.

I am a Senior Product Designer with a robust background in Graphic Design and Branding, currently based in São Paulo, Brazil. My journey in design has been driven by a passion for user-centered design thinking and problem-solving. I thrive in tech environments, helping companies identify their needs and translating those into impactful design solutions. As the first Product Designer at my current company, I played a pivotal role in shaping our product from the ground up, contributing to a successful pivot to a SaaS model and assisting in raising USD 10 million in Series A funding.

Throughout my career, I have designed key features such as a Chat platform and Electronic Health Record (EHR) systems. My focus is on creating innovative services and driving strategic design initiatives. I also lead the advancement and maintenance of our Design System, ensuring consistency and scalability across all products. My experience spans various roles, from leading UX/UI design teams to mentoring junior designers, all while fostering a collaborative and creative work environment.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Nilo User Experience Design

May 2020 - Present (5 years 1 month)

As the first Product Designer, I shaped the product from the ground up, participated in discovery sessions, and contributed to a successful pivot to a SaaS model. I designed key features like the Chat platform and Electronic Health Record, while advancing our Design System for consistency across products.

Product Design Design Systems User Research Prototyping Figma Adobe CC Usability Testing SaaS

Product Designer

eduK

Apr 2019 - Mar 2020 (11 months)

Collaborated with Growth and Organic Acquisition teams to conduct research, A/B testing, and usability testing. Designed interfaces and features for web, iOS, and Android to optimize product performance.

A B Testing Usability Testing User Interviews Web Design iOS Design Android Optimization Figma Adobe CC

Lead UX/UI Designer

Kron

Apr 2018 - Mar 2019 (11 months)

Worked closely with Product Owners and Project Managers to understand user pain points and product requirements. Conducted user interviews, wireframing, usability testing, and ensured smooth handoff to developers.

User Research Wireframing Prototyping Usability Testing Figma Adobe CC Collaboration Agile Methodologies

Partner & Head of UX/UI

UNO+BRAND

Apr 2009 - Jan 2018 (8 years 9 months)

Started as a Junior Designer and progressed to Partner, managing a team of designers and leading new business initiatives in UX/UI design, video editing, and motion graphics.

Team Management UX UI Design Business Development Video Editing Motion Graphics Mentoring Design Strategy Adobe CC Figma

Design Coordinator

McCarthy Comunicação

Mar 2008 - Mar 2009 (1 year)

Coordinated design projects and contributed to product discovery initiatives, ensuring alignment with client expectations and project goals.

Project Coordination Client Management Design Strategy Team Collaboration Adobe CC Figma User Centered Design Research Communication

Product Discovery Intern

McCarthy Comunicação

Dec 2007 - Feb 2008 (2 months)

Assisted in product discovery processes, contributing to design and research efforts to enhance user experience.

Product Research User Research Design Adobe CC Figma Communication Problem Solving Collaboration Learning

Design Intern

100% Design

Jul 2007 - Nov 2007 (4 months)

Supported design projects by assisting senior designers in various tasks, gaining hands-on experience in design processes and tools.

Design Adobe CC Figma Team Collaboration Learning Communication Problem Solving Research Time Management

Education

Degrees, certifications, and relevant coursework

Anhembi Morumbi

Master’s Degree, User Experience Design

2020 -

Activities and societies: Currently, I focus on designing new services, creating concept designs, and driving strategic design initiatives.

As the first Product Designer at the company, I played a key role in shaping Design Systems Operations our product from the ground up. I participated in multiple discovery sessions, contributed to our successful pivot to a SaaS model, and supported the company in raising USD 10 million in Series A funding.