Paula Luis

Worked as Senior Digital Designer at Trueform Agency.

Worked as Freelance Brand & Digital Designer at Paula Lu. Brand & Digital Designer.

- Established a solid design system for the company website and demos;
- Worked with the development of digital templates to facilitate scalable collaboration between Marketing and Design;
- Executed marketing campaigns, events and booths to build and maintain the brand's identity;
- Designed the visual elements of user interfaces for websites, applications, and other digital products;
- Created p

- Designed and conceptualized the company’s CMS and location-based own apps;
- Created UI/UX designs to ensure intuitive and engaging user experiences;
- Worked closely with developers to translate designs into functional products;
- Delivered wireframes, prototypes, and final assets across digital platforms.

- Designed and developed assets for multiple channels, including emails, ads, collateral, web, and mobile;
- Created engaging digital assets (web graphics, social media creatives, email templates, paid ads);
- Participated in strategic content marketing discussions and executing on the big ideas;
- Understand clients expectations/needs and create new design proposals.

Worked with the design team to develop Mr Jeff’s brand identity and apply it across digital products, mobile app, marketing assets, and print materials within a fast-paced startup environment.

Completed a design internship at a publicity agency, creating a variety of digital assets while gaining hands on experience with the full creative process and daily operations of an agency environment.