PRPaula La Rosa
@paulalarosa
Product-minded frontend engineer specializing in React, TypeScript, and UI/UX.
BrazilWhat I'm looking for
I am a product-minded frontend engineer with a background in Graphic Design and Art Direction, focused on building scalable, user-centered web applications with high visual standards. I lead the development of a MicroSaaS using React, TypeScript, Supabase, and a custom design system based on Atomic Design and Tailwind CSS.
My work blends design sensibility and engineering rigor: I create high-fidelity prototypes in Figma, implement componentized UI with performance and security in mind, integrate external APIs, generate PDFs, and apply AI automations to improve product value. I bring strong collaboration, product thinking, and attention to detail from concept through launch.
Experience
Work history, roles, and key accomplishments
Frontend Engineer
Larosa Marketing Digital
Jan 2023 - Present (3 years)
Lead creative and digital projects, delivering user-centered web applications and high-fidelity designs that align with business goals; managed timelines, quality, and cross-functional communication. Founded and directed agency services including branding, UI/UX design, and developer collaboration.
Lead Full Stack Developer
Lumi Hub (MicroSaaS)
Led full-stack development of a CRM/management MicroSaaS using React, TypeScript and Supabase, building a custom design system and implementing secure authentication, RLS policies, real-time dashboards and external API integrations. Delivered PDF contract generation and AI automations to improve workflows.
Education
Degrees, certifications, and relevant coursework
INFNET
Bachelor's Degree, Graphic Design
Completed a Bachelor's degree in Graphic Design focusing on visual communication and design for digital products.
Estácio
Master of Business Administration, Competitive Intelligence and Marketing Innovation
Completed an MBA in Competitive Intelligence and Marketing Innovation with emphasis on marketing strategy and competitive analysis.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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