Pat Shepherd

@patshepherd

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I’m a Creative Strategist, Designer & Photographer, based in Wellington, New Zealand.

New Zealand

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What I'm looking for

I'm looking for a role where I can contribute my creative and design thinking across many areas of the business. I find that having awareness as to how the whole business operates, can mean that any design, marketing or creative planning can be in complete alignment with the goals of the business.

I’m a Creative Strategist with an extensive background in brand, design and photography – I’m just as comfortable on the tools as planning and delivering the next creative, brand or marketing campaign.

Over the past 20 years while honing my craft as a designer I’ve also started two print publications, co-managed an international charity, photographed hundreds of NZ’s most loved musicians, and launched my own charity – which has raised over $3 million to date. My current role has seen me as a key part of a team taking a small fintech startup from a team of 8 to a business that was acquired for $40 Million in just 3 years.

My willingness to adopt new creative tools and my problem-solving nature have  allowed me to grow a hugely diverse range of skills. Those coupled with empathetic communication skills and a strategic mind means I’m able to effectively work across  a variety of departments to get the best outcome for the business.

Experience

Current

Creative Director

Current

Hatch Invest

Apr 2019 - Present (5 years 2 months)

I joined Hatch when it was a tiny team of 8 and worked with the co-founders on early marketing, design and brand strategy. As we grew the team, it saw my role vary across the strategy and design of many areas including; marketing strategy, digital marketing, website design, content strategy, UX, event planning, merchandise strategy and campaign photography.

Figma Digital Marketing Strategy Content Strategy Web Design Marketing Strategy

Current

Founder/Chief Doer of Things

Current

One Percent Collective

Nov 2012 - Present (11 years 7 months)

My work through One Percent Collective has seen me diving into every part of designing a new fundraising platform and turning it into a sustainable organisation, impacting thousands of lives in Aotearoa. To date we have raised over $3 million and currently have over 700 regular givers, some who have been giving their 1% for over 10 years now.

Figma UX Brand Strategy Marketing Strategy Content Strategy

Co-Manager

SpinningTop

May 2010 - Feb 2016 (5 years 9 months)

I Co-managed SpinningTop for over 5 years, which saw me involved in a huge variety of responsibilities, including; re-branding the charity, project budgeting, organising and managing international volunteer trips, fundraising events, marketing strategy, website design, governance and maintaining the relationship with our key funder and it’s staff – The Body Shop NZ.

Branding Fundraising Creative Strategy Event Strategy Marketing Strategy