Open to opportunities

Patrick Fernandes

@patrickfernandes

Creative Director and AI-powered visual maker shaping emotionally driven visual narratives for entertainment and brands.

Zimbabwe

Message

What I'm looking for

I want to lead emotionally driven visual direction for entertainment and brands—using AI-assisted creation to craft clear on-screen feelings. I’m looking to mentor cross-functional teams, own the shipped result, and build campaign and show visual worlds.

I’m a Creative Director and AI-Powered Visual Maker with 15+ years shaping emotionally driven visual narratives for brands and entertainment platforms, including Sony and Disney. My focus isn’t tools—it’s deciding what the audience should feel and guiding the work until that feeling lands clearly on screen.

I’ve led visual direction of campaigns, show identities, and brand worlds across scale, from actor-led narratives to mythology-inspired visual systems. I lead and mentor writers, editors, designers, and VFX teams, translating abstract ideas into clear visual outcomes under real-world constraints.

As a Supervising Producer at Sony Pictures Networks India, I lead a team of producers, writers, editors, VFX departments, and designers to develop and execute on-air promotions, aligning promotion strategies with programming, marketing, and Business Heads. When the work ships, I take ownership of the result—because visuals should make you feel before they make you think.

Experience

Work history, roles, and key accomplishments

Supervising Producer

Sony Pictures Networks India

Apr 2017 - Dec 2025 (8 years 8 months)

Leading a team of producers, writers, editors, VFX departments, and designers in the development and execution of on-air promotions for various shows. Collaborating closely with cross-functional departments (programming, marketing, Business Heads) to align promotion strategies and maximize audience engagement. Develop creative briefs and guide the team to achieve a cohesive and impactful on-air pr

Creative Direction AI Visual Maker

Freelance

Sep 2015 - Apr 2017 (1 year 7 months)

Created corporate films, promos, and digital creatives for Viacom, Culture Machine, Voot, and Sony BBC Earth.

Virtual production

Producer

The Walt Disney Company

Dec 2013 - Sep 2015 (1 year 9 months)

Produced on-air promotional spots for a range of Kids programs, leveraging creative storytelling techniques and innovative visual elements. Collaborated with writers, editors, and designers to develop compelling concepts and execute them in alignment with the channel's brand identity.

Creative Direction Visual Concepts

Producer

Sony Pictures Networks India

Apr 2013 - Dec 2013 (8 months)

Produced on-air promotional spots for a range of Music programs for the international feed, leveraging creative storytelling techniques and innovative visual elements.

Producer

Big CBS Network

Oct 2010 - Apr 2012 (1 year 6 months)

Worked closely with talent, production crews, and post-production teams to ensure seamless integration of promotional content. Coordinated with marketing and social media teams to extend on-air promotions across digital platforms, enhancing audience reach and engagement.

Associate Producer

UTV Movies

Jul 2009 - Oct 2010 (1 year 3 months)

Assisted in the production of on-air promotions, providing support in scriptwriting, research, and logistics coordination. Managed asset libraries, maintained project documentation, and organized production schedules to facilitate smooth workflow.