Pablo Caicedo
@pablocaicedo
Experienced CFO and finance leader driving strategic growth, operational excellence, and sustainable cash flow.
What I'm looking for
Soy economista con formación en gerencia estratégica y experiencia bilingüe liderando áreas financieras en compañías multinacionales y nacionales.
He dirigido equipos de más de 70 personas y gestionado presupuestos y procesos con alcance local, regional y global, enfocándome en generar flujo de caja positivo y sostenible.
Como fundador de un modelo CFOaaS y gerente financiero en empresas como NotCo, Socoda y Leonisa, lideré levantamientos de capital, aperturas internacionales, restructuraciones financieras y mejoras operativas que recuperaron y optimizaron recursos por millones de dólares.
Me caracterizo por creatividad, determinación y fuertes habilidades de relacionamiento; disfruto del reto corporativo y del acompañamiento al desarrollo profesional de los equipos.
Experience
Work history, roles, and key accomplishments
Founder / CFO Consultant
CFOaaS
Aug 2020 - Present (5 years 1 month)
Founded a CFO-as-a-service consultancy providing fractional CFO services to SMEs, led fundraising and structured financial/administrative operations in Colombia and the US, and secured seed capital of US$2M in 2023.
Finance Manager
The Not Company
May 2023 - Jul 2024 (1 year 2 months)
Built and led the finance, HR and legal functions for NotCo Colombia, developed budgets and financial models for market entry, recovered US$250k via reconciliations, and supported pricing and commercial negotiations to enter major retail and foodservice clients.
Financial Manager
Socoda
Jul 2022 - Apr 2023 (9 months)
Managed finance for Colombia, Panama and USA, led international openings, redesigned bank reconciliation processes reducing unmatched items from COP$4,000M to COP$180M, restructured cost methodology and refinanced legacy debt from COP$42,000M to COP$9,600M.
Regional Finance Director
Leonisa
Mar 2014 - Aug 2020 (6 years 5 months)
Led finance for Leonisa Direct Sales across multiple Latin American countries, implemented BI and digital processes improving budget accuracy to ±3%, improved collection and write-off metrics, expanded collection points by 60,000 and delivered annual cost savings and new microcredit revenue.
Financial Planning Manager
Avon
Sep 2011 - Feb 2014 (2 years 5 months)
Managed financial planning for Colombia, Peru and Ecuador, leading budgeting and planning activities for the cluster and supporting strategic decision-making across markets.
Management Controller / Treasury
L'Oréal Colombia
Sep 2006 - Aug 2011 (4 years 11 months)
Worked in management control and treasury functions, served as SAP R/3 CO-PA/MM key user and supported financial controls and implementations across the organization.
Treasury Coordinator
British American Tobacco
Nov 2003 - Sep 2006 (2 years 10 months)
Coordinated treasury operations and performed financial analysis to support cash management and liquidity across the business.
Analyst for financial planning across the CeLa region (Colombia-Ecuador-Venezuela), supporting budgeting, forecasting and regional financial analysis.
Education
Degrees, certifications, and relevant coursework
Universidad de Los Andes
Course in Actuarial (virtual), Actuarial Studies
Completed a virtual actuarial course at Universidad de Los Andes in 2024 to supplement quantitative skills.
Universidad de La Sabana
Diploma in Fintech: Digital Banking, Fintech / Digital Banking
Completed a diploma program 'El Futuro es Fintech: Banca Digital' at Universidad de La Sabana in 2022.
Avon (Middle Management Leadership)
Certificate in Middle Management Leadership, Leadership
Completed Middle Management Leadership training at Avon in 2012.
Key User SAP CO-PA-MM
Key User Certificate, SAP - CO-PA-MM
Completed Key User training for SAP modules CO-PA-MM in Bogotá in 2010.
Universidad de La Sabana
Specialization in Strategic Management, Strategic Management
Specialization in Strategic Management (Gerencia Estratégica) completed at Universidad de La Sabana in 2009.
Universidad de La Sabana
Diploma in Financial Planning, Financial Planning
Completed a diploma in Financial Planning based on free cash flow at Universidad de La Sabana in 2003.
Universidad de Los Andes
Economist, Economics
1997 - 2001
Economics degree with a concentration in Business Administration and emphasis in Finance from Universidad de Los Andes, completed in 2001.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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