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oscar lugoOL
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oscar lugo

@oscarlugo

Creative video editor and paid social specialist at Freelance (Highway 43 / Dreamscape), creating ads with over 70% average retention.

Colombia
Message

At Freelance (Highway 43 / Dreamscape), I produced and edited audiovisual projects and commercial pieces for brands and creators in LATAM and the U.S., with average retention rates above 70%.

I developed video advertising creative for Meta Ads and TikTok campaigns, using two-second visual hooks, word-by-word subtitles, and adaptations for A/B testing.

I implemented hybrid workflows with generative AI tools to optimize rough-cut assembly and deliver first versions in 48–72 hours. I also created visual identity systems and templates in After Effects and Photoshop for consistent social content.

Previously, at Techeducation, Dreamscape Latam, and Icyox, I edited, color graded, and designed sound for educational, institutional, and commercial digital content. I adapted horizontal archive footage for vertical Reels, TikTok, and YouTube formats, collaborating with creative directors and marketing teams on storytelling aligned with engagement and conversion metrics.

Experience

Work history, roles, and key accomplishments

HD
Current

Creative Video Editor & Audiovisual Producer

Highway 43 / Dreamscape

Jan 2018 - Present (8 years 9 months)

Produced and post-produced over 30 audiovisual projects for brands and creators in LATAM and the US, achieving average retention rates above 70%. Developed paid social video creatives for Meta Ads and TikTok, and implemented hybrid workflows with generative AI tools.

TI

Editor de Video & Realizador Audiovisual

Techeducation · Dreamscape Latam · Icyox

Jan 2020 - Dec 2024 (4 years 11 months)

Edited, color corrected, and sound designed educational, institutional, and commercial pieces for digital distribution. Adapted horizontal footage to high-retention vertical formats for Reels, TikTok, and YouTube, collaborating with creative directors and marketing teams.

Education

Degrees, certifications, and relevant coursework

UA

Universidad Agustiniana

Profesional en Cine y Televisión, Cine y Televisión

Graduated in Film and Television with comprehensive training in cinematographic narrative, cinematography, editing, sound, and digital postproduction.

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